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S18E10: Intro to Casing (5 of 10): BCG Market Study Case – Plastic Co’s Pricing Dilemma

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Content provided by Management Consulted. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Management Consulted or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

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In the 5th episode of our 10-part “Intro to Casing” series, we explore a market study case in BCG's style. The client, Plastic Co, is a major straw supplier to fast-food chains across the U.S., facing increasing pressure from lower-priced Southeast Asian competitors.

Follow along as Ed dissects the financials, evaluates customer trust dynamics, and weighs strategic pricing decisions to protect market share.

This case highlights the nuanced interplay between cost analysis, customer perception, and competitive strategy.

Key Takeaways:

  • How to evaluate pricing strategy amid rising competition
  • Why trust and reliability often outweigh price in B2B markets
  • How to structure and lead a market study case effectively

Additional Resources

  • Consulting prep programs: Black Belt (8+ hours of structured interview coaching, optional resume edit); SuperPrep (20+ hours of end-to-end strategy + coaching, optional resume edit)
  • Free consulting application deadlines tracker
  • Download a step-by-step Case Prep Plan (free)
  • Listen to the Market Outsiders podcast, the new daily show with the Management Consulted team

Connect With Management Consulted

  continue reading

Chapters

1. S18E10: Intro to Casing (5 of 10): BCG Market Study Case – Plastic Co’s Pricing Dilemma (00:00:00)

2. [Ad] LIFE Podcast (00:12:12)

3. (Cont.) S18E10: Intro to Casing (5 of 10): BCG Market Study Case – Plastic Co’s Pricing Dilemma (00:12:57)

646 episodes

Artwork
iconShare
 
Manage episode 486683962 series 2661694
Content provided by Management Consulted. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Management Consulted or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

In the 5th episode of our 10-part “Intro to Casing” series, we explore a market study case in BCG's style. The client, Plastic Co, is a major straw supplier to fast-food chains across the U.S., facing increasing pressure from lower-priced Southeast Asian competitors.

Follow along as Ed dissects the financials, evaluates customer trust dynamics, and weighs strategic pricing decisions to protect market share.

This case highlights the nuanced interplay between cost analysis, customer perception, and competitive strategy.

Key Takeaways:

  • How to evaluate pricing strategy amid rising competition
  • Why trust and reliability often outweigh price in B2B markets
  • How to structure and lead a market study case effectively

Additional Resources

  • Consulting prep programs: Black Belt (8+ hours of structured interview coaching, optional resume edit); SuperPrep (20+ hours of end-to-end strategy + coaching, optional resume edit)
  • Free consulting application deadlines tracker
  • Download a step-by-step Case Prep Plan (free)
  • Listen to the Market Outsiders podcast, the new daily show with the Management Consulted team

Connect With Management Consulted

  continue reading

Chapters

1. S18E10: Intro to Casing (5 of 10): BCG Market Study Case – Plastic Co’s Pricing Dilemma (00:00:00)

2. [Ad] LIFE Podcast (00:12:12)

3. (Cont.) S18E10: Intro to Casing (5 of 10): BCG Market Study Case – Plastic Co’s Pricing Dilemma (00:12:57)

646 episodes

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