Ever wondered what it really takes to launch not just one business, but three at the same time? In this honest, behind-the-scenes episode, we’re sharing the unfiltered reality of starting from scratch—the good, the bad, and everything in between.

We kick things off with a confession: we’ve been using the wrong camera this whole time! A small but classic example of how nothing about this process has been smooth. From the technical hiccups to those rare lightbulb moments that keep us moving forward, we’re opening up about the rollercoaster of entrepreneurship.

One of the biggest struggles? Getting our podcast out into the world. Even though we picked a platform that promised easy distribution, our show mysteriously never showed up on major apps. Turns out, there was a hidden verification step no one tells you about (seriously—why does no one talk about this?).

On the brighter side, we finally made a big decision about our branding: we’re officially simplifying “Honey Hex” to just “Hex” for our high-intensity Pilates platform. It feels right and fits perfectly with our long-term vision of eventually opening a physical studio. We also took the plunge and set up business banking—one of those small but satisfying steps that makes everything feel a bit more real.

The most personal part of this journey, though, has been learning to balance it all. Between teaching, moving apartments, training for a half marathon, and planning for an international move, life is full. It takes serious discipline (and lots of late-night planning sessions) to carve out time for this business. But having a partner makes all the difference—it keeps us accountable and turns what could feel overwhelming into something exciting and shared.

To anyone watching, it might just look like two friends hanging out on a couch. But behind the scenes, real decisions are being made about the future of our brand, our platforms, and our goals. So come along for the ride as we tackle the highs, the lows, and everything in between. Subscribe to follow along—we’re just getting started.