The journey of building a business (or a few!) from scratch involves what feels like endless decisions, unexpected hurdles, and the constant excitement of creating something new. In this conversation, Rosie and Leila dive into the trials and errors of launching their first podcast episode, and the ongoing development of their dual-platform Pilates venture.
The episode reveals the behind-the-scenes realities of entrepreneurship- from the surprisingly complex process of podcast editing to the paperwork involved in setting up a business bank account. With Amazon microphones and an iPhone recording, they're embracing a DIY approach while manifesting future success.
Financial considerations take centre stage as they discuss their equal partnership and decision to build without outside investors. Having already invested significantly in their Pilates certifications, they're now focusing on strategic spending for website development with Bee More Design. Their approach involves phased payments and learning to maintain the websites themselves.
A central theme emerges around clarifying their vision for two distinct platforms: Hex, a subscription-based virtual studio combining classical Pilates and HIIT training, and Honeycomb Studios, a community for connecting all actors in the Classical Pilates world. The co-founders discuss pricing strategies, content plans, and their target launch date.
Throughout the conversation, there's a palpable excitement about this creative phase of business development. As Rosie notes, it feels like the training period before becoming a certified instructor – a magical time of learning and growth before the full weight of responsibilities sets in.
Ready to follow along on this entrepreneurial journey? Subscribe now to witness the building of a Pilates empire from the ground up, complete with all the triumphs, challenges, and lessons learned along the way.