Getting your audience's attention in a world full of information requires much more than just a straightforward pitch. As an entrepreneur, you're not merely selling products or services; you're selling a unique story, a vision, and a promise.

In this episode, co-hosts Nola Boea and Lori Vajda talk to Lisa Mullis, a dynamic strategic brand coach, accomplished copywriter, and visionary founder of Paraphrase Communications, about her method for creating brand messaging. Join us as we uncover the key skills and writing tips to help ensure that your messages not only connect but also highlight your brand's distinct value proposition.

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By the end of this episode, you’ll learn

• How to create messages that resonate with your target audience
• Strategies to identify and address your audience's pain points
• Discover effective tips for infusing your brand's personality and authenticity into your messaging
• Ways to integrate storytelling techniques into your messaging to engage, captivate, and emotionally connect with your audience

Key points Lori and Nola are sharing in this episode:

(05:49:25) Sales success depends on developing a deeper connection with your audience. This is something that many business owners find difficult, and here’s why.

(07:05:03) How to hire a "team" without a huge investment so you can grow your business, including when and how not to do it.

(12:44:92) The 5 questions you need to ask yourself to write your own brand messaging

(14:49:25) Do's and don'ts for writing copy in general, and, more specifically, for your website

(16:55:51) The 3 most important pages and information every business website should contain

Resources

Connect with Lisa Mullis: Paraphrase Communications

High-converting Homepage Copy + Layout Template: https://training.paraphrasecomm.com/hchpsbl

Copy Camp for Homepages Live: https://training.paraphrasecomm.com/cch2302

Live workshop series to learn how to create a heart-centered homepage. The one-time fee is normally $97 but Lisa is offering a special deal for our SBLab community: $10 off using promocode: CCHLOVESBL OR you can go directly to: https://training.paraphrasecomm.com/offers/oVu7tuVv?coupon_code=CCHLOVESBL

Subscribe to Lori and Nola's show on Apple Podcasts, Spotify, Audible, Google Podcasts, or wherever you listen to podcasts.
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