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What if the key to your medical device success isn't in the OR, but in the basement? The Sterilization Station podcast uncovers a powerful but overlooked influence on device outcomes - the relationship between sales representatives and Sterile Processing Departments.
Host Bill Rishell welcomes Gyda Loveres, an experienced medical device sales leader who started her career by dropping off trays at SPD. Their conversation reveals how treating SPD professionals with respect, communication, and emotional intelligence transforms transactional interactions into partnerships that drive success.
"Treat people like people," Gyda emphasizes throughout this eye-opening discussion. SPD teams juggle countless priorities while ensuring patient safety through proper instrument reprocessing. When sales representatives recognize these challenges and communicate effectively, everyone benefits - especially patients.
The episode explores practical strategies for building productive SPD relationships, from advance communication about cases to small gestures like separating dirty instruments. Gyda shares how strong SPD partnerships have "saved her butt" countless times, with staff alerting her to competitor activities and protecting her instruments. Meanwhile, Bill offers the perspective that reps are "patients" deserving exceptional service.
Whether you're a medical device professional seeking better case outcomes or a sterile processing technician navigating vendor relationships, this conversation provides actionable insights to transform your approach. The message is clear: the SPD-sales connection isn't just about logistical efficiency—it's about recognizing our shared humanity in service of better patient care.
Want to build stronger bridges between SPD and sales? Listen now and discover how communication, respect, and collaboration create a win-win scenario for everyone involved in the surgical care journey.

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