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How Publishers are Navigating Advertising, AI's Impact on Search Traffic, Biased Incentives of Ad Industry, Future of Publishing | Jared Siegal Founder of Aditude Inc | #104
Manage episode 494324641 series 2922880
Content provided by Nataraj. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nataraj or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
About the episode:
Join Nataraj as he explores the world of online advertising with Jared Siegal, founder and CEO of Aditude. Discover how programmatic advertising empowers publishers to scale their revenue and the evolving landscape of online monetization. They discuss the roles of different players in the ad industry, the impact of AI on search traffic, and the future of publishing. Gain insights into how Aditude is leveling the playing field for publishers in a Google-dominated world. If you are a publisher, this episode can provide actionable strategies to maximize your ad revenue and maintain control over your content.
What you’ll learn
- Understand the basics of programmatic advertising and how it works in real-time.
- Identify the key players in the ad tech ecosystem, including publishers, ad servers, and exchanges.
- Discover how header bidding and real-time auctions have transformed online advertising.
- Learn about the impact of AI on search engine traffic and content strategies for publishers.
- Explore strategies for publishers to diversify revenue and maintain control in a changing landscape.
- Evaluate the pros and cons of SaaS pricing models versus commission-based models in ad tech.
- Recognize the challenges and opportunities for publishers in a Google-dominated ad market.
- Understand how Aditude helps publishers compete and maximize ad revenue.
About the Guest and Host:
Guest Name: Jared Siegal is the Founder and CEO of Aditude, a programmatic advertising solution that empowers publishers to scale their revenue.
Connect with Guest:
→ LinkedIn: https://www.linkedin.com/in/jared-siegal-tude
→ Website: https://www.aditude.com/
Nataraj: Host of the Startup Project podcast, Senior PM at Azure & Investor.
→ LinkedIn: https://www.linkedin.com/in/natarajsindam/
→ Twitter: https://x.com/natarajsindam
→ Substack: https://startupproject.substack.com/
In this episode, we cover
(00:00) Introduction to Jared Siegal and Aditude
(00:51) How Jared got into the ad business
(03:34) Growing revenue and traffic at Answers.com
(04:21) Understanding Google Ad Manager (GAM) and real-time bidding
(07:30) Lay of the land in the ad industry: players and roles
(09:30) Aditude's role in connecting advertisers to publishers
(12:20) How brands place bids and the role of ad exchanges
(13:33) Why choose Aditude over Google for ad management?
(14:35) Creating fair competition across ad platforms
(15:11) Aditude's SaaS pricing model and its advantages
(18:08) Ideal publisher size for using Aditude's services
(19:47) Google's acquisition of DoubleClick and monopoly concerns
(23:46) High-frequency trading analogy in ad tech
(26:20) Transition from consulting to a product company
(32:04) Customer acquisition strategies for Aditude
(33:27) Impact of AI and Chat GPT on publishers and traffic
(36:19) Is AI making the internet better or worse for publishers?
(38:04) How Google and Facebook sustain ad revenue despite traffic shifts
(40:35) Move from search to answer and its impact on traffic sources
(42:15) Challenges for new content creators in the current landscape
(44:08) Trends in publishing: consolidation and mixed media
(44:58) Bright spots in publishing: gaming and influencers
(47:01) The influencer economy and its limitations
(49:00) Generating content with AI and its potential pitfalls
(50:09) Publishers leaving big houses and starting their own substacks
(52:29) Common misconceptions about running a company
(54:19) Aditude's next milestones and future plans
Don’t forget to subscribe and leave us a review/comment on YouTube, Apple, Spotify or wherever you listen to podcasts.
#adtech #programmaticadvertising #publishermonetization #onlineadvertising #digitalmarketing #headerbidding #realtimebidding #googleadmanager #advertising #adtechindustry #aditude #jaredsiegal #natarajsindam #startupproject #podcast #business #entrepreneurship #saas #artificialintelligence #AI
104 episodes
Share
Manage episode 494324641 series 2922880
Content provided by Nataraj. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nataraj or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
About the episode:
Join Nataraj as he explores the world of online advertising with Jared Siegal, founder and CEO of Aditude. Discover how programmatic advertising empowers publishers to scale their revenue and the evolving landscape of online monetization. They discuss the roles of different players in the ad industry, the impact of AI on search traffic, and the future of publishing. Gain insights into how Aditude is leveling the playing field for publishers in a Google-dominated world. If you are a publisher, this episode can provide actionable strategies to maximize your ad revenue and maintain control over your content.
What you’ll learn
- Understand the basics of programmatic advertising and how it works in real-time.
- Identify the key players in the ad tech ecosystem, including publishers, ad servers, and exchanges.
- Discover how header bidding and real-time auctions have transformed online advertising.
- Learn about the impact of AI on search engine traffic and content strategies for publishers.
- Explore strategies for publishers to diversify revenue and maintain control in a changing landscape.
- Evaluate the pros and cons of SaaS pricing models versus commission-based models in ad tech.
- Recognize the challenges and opportunities for publishers in a Google-dominated ad market.
- Understand how Aditude helps publishers compete and maximize ad revenue.
About the Guest and Host:
Guest Name: Jared Siegal is the Founder and CEO of Aditude, a programmatic advertising solution that empowers publishers to scale their revenue.
Connect with Guest:
→ LinkedIn: https://www.linkedin.com/in/jared-siegal-tude
→ Website: https://www.aditude.com/
Nataraj: Host of the Startup Project podcast, Senior PM at Azure & Investor.
→ LinkedIn: https://www.linkedin.com/in/natarajsindam/
→ Twitter: https://x.com/natarajsindam
→ Substack: https://startupproject.substack.com/
In this episode, we cover
(00:00) Introduction to Jared Siegal and Aditude
(00:51) How Jared got into the ad business
(03:34) Growing revenue and traffic at Answers.com
(04:21) Understanding Google Ad Manager (GAM) and real-time bidding
(07:30) Lay of the land in the ad industry: players and roles
(09:30) Aditude's role in connecting advertisers to publishers
(12:20) How brands place bids and the role of ad exchanges
(13:33) Why choose Aditude over Google for ad management?
(14:35) Creating fair competition across ad platforms
(15:11) Aditude's SaaS pricing model and its advantages
(18:08) Ideal publisher size for using Aditude's services
(19:47) Google's acquisition of DoubleClick and monopoly concerns
(23:46) High-frequency trading analogy in ad tech
(26:20) Transition from consulting to a product company
(32:04) Customer acquisition strategies for Aditude
(33:27) Impact of AI and Chat GPT on publishers and traffic
(36:19) Is AI making the internet better or worse for publishers?
(38:04) How Google and Facebook sustain ad revenue despite traffic shifts
(40:35) Move from search to answer and its impact on traffic sources
(42:15) Challenges for new content creators in the current landscape
(44:08) Trends in publishing: consolidation and mixed media
(44:58) Bright spots in publishing: gaming and influencers
(47:01) The influencer economy and its limitations
(49:00) Generating content with AI and its potential pitfalls
(50:09) Publishers leaving big houses and starting their own substacks
(52:29) Common misconceptions about running a company
(54:19) Aditude's next milestones and future plans
Don’t forget to subscribe and leave us a review/comment on YouTube, Apple, Spotify or wherever you listen to podcasts.
#adtech #programmaticadvertising #publishermonetization #onlineadvertising #digitalmarketing #headerbidding #realtimebidding #googleadmanager #advertising #adtechindustry #aditude #jaredsiegal #natarajsindam #startupproject #podcast #business #entrepreneurship #saas #artificialintelligence #AI
104 episodes
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Similar to Startup Project: Build the future
Africa-focused technology, digital and innovation ecosystem insight and commentary.
…
continue reading
Show notes are at https://stevelitchfield.com/sshow/chat.html
…
continue reading
Download This Show is your weekly guide to the world of media, culture, and technology. From social media to gadgets, streaming services to privacy issues. Each week Rae Johnston and guests take a fun, deep dive into how technology is reshaping our lives.
…
continue reading
The power of Data is undeniable. And unharnessed - it’s nothing but chaos. Making data your ally. Using it to lead with confidence and clarity. Host Jess Carter is solving problems in real-time to reveal what’s possible. Helping communities and people thrive. This is Data Driven Leadership, a show brought to you by Resultant.
…
continue reading
Flash Forward is a show about possible (and not so possible) future scenarios. What would the warranty on a sex robot look like? How would diplomacy work if we couldn’t lie? Could there ever be a fecal transplant black market? (Complicated, it wouldn’t, and yes, respectively, in case you’re curious.) Hosted and produced by award winning science journalist Rose Eveleth, each episode combines audio drama and journalism to go deep on potential tomorrows, and uncovers what those futures might re ...
…
continue reading
WSJ’s Bold Names brings you conversations with the leaders of the bold-named companies featured in the pages of The Wall Street Journal. Hosts Tim Higgins and Christopher Mims speak to CEOs and business leaders in interviews that challenge conventional wisdom and take you inside the decisions being made in the C-suite and beyond.
…
continue reading
Android Backstage, a podcast by and for Android developers. Hosted by developers from the Android engineering team, this show covers topics of interest to Android programmers, with in-depth discussions and interviews with engineers on the Android team at Google. Subscribe to Android Developers YouTube → https://goo.gle/AndroidDevs
…
continue reading
The director’s commentary track for Daring Fireball. Long digressions on Apple, technology, design, movies, and more.
…
continue reading
We help founders make something people want.
…
continue reading
Three nerds discussing tech, Apple, programming, and loosely related matters.
…
continue reading
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
