What if the best marketing move you can make… is the wrong one?

In this episode, we sit down with Alex Stonehouse, founder of Brilliantly Wrong and marketing strategist for early-stage startups, to talk about why playing it safe kills growth, how to build trust before traction, and why speed beats perfection every time. From crafting authentic thought leadership to balancing brand and performance, Alex shares the real frameworks that make startups stand out without the fluff or 50-slide decks.

Topics include:

- The “Brilliantly Wrong” mindset and how it sparks creativity

- How to build brand trust before product-market fit

- Go-to-market strategy for pre-seed, seed, and Series A startups

- Moving with culture (and knowing when to take risks)

If you’ve ever felt buried under bloated marketing plans or “best practices” that don’t actually work, this one’s for you.

StartUp Marketer (SUM) is the first marketing ecosystem designed specifically for startup marketers. It fuses accelerator muscle and community wisdom to elevate your startup marketing skills and help you accelerate your startup’s trajectory. By blending development tools—including on-demand courses, downloadable resources, and a comprehensive content library—with vibrant "spaces" for real-time interaction, SUM ensures marketers remain at the industry’s cutting edge.

Learn More Here: https://thestartupmarketer.com/