Most brands still treat their customers like transactions, and it’s costing them everything. In this episode of Startup Marketing Uncut, we sit down with Christina Garnett, fractional Chief Customer Officer and author of Transforming Customer Brand Relationships, to talk about how empathy, authenticity, and community can transform your bottom line.

We dive into:

- Why so many companies still see customers as revenue, not people, and how to fix it.

- The power of micro-moments, handwritten notes, and “third places” to build real connection.

- How to turn customers into loyal advocates (and why that matters most in a downturn).

- Why community-led growth isn’t a hype cycle, it’s a survival strategy.

Whether you’re a scrappy startup or scaling fast, this conversation will change the way you think about customer experience, and show you how to build a brand people never want to leave.

StartUp Marketer (SUM) is the first marketing ecosystem designed specifically for startup marketers. It fuses accelerator muscle and community wisdom to elevate your startup marketing skills and help you accelerate your startup’s trajectory. By blending development tools—including on-demand courses, downloadable resources, and a comprehensive content library—with vibrant "spaces" for real-time interaction, SUM ensures marketers remain at the industry’s cutting edge.Learn More Here: https://thestartupmarketer.com/