If there's one emoji you never want to describe your product, it's the cricket emoji 🦗.

Yet every day, hundreds of startups launch to crickets — no interest, no adoption, no future.

Rishabh Jain successfully brought hundreds of creators and dozens of brands to Fermat, securing agreements to billing terms or down payments, before ever building the product.

Fermat's ability to generate pre-sales not only created a quicker path to revenue but helped ensure higher product adoption and stickiness after launching.

He steps to the mic in this week's episode to share their 3-step approach and more. Rishabh also explains what growing up in 2 different countries taught him about people, and why he got out of investment banking.

Find Rishabh online:

LinkedIn: https://www.linkedin.com/in/rishabhmjain/

Find Fermat online:

Website: https://www.fermatcommerce.com/

This episode is sponsored by Miquido - a full-service software development partner that supports companies in building their digital products. Learn more at miquido.com/hypeman

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