Ever notice how whenever you watch a sports game on TV that the name of the arena is sponsored by a brand, there are decals and signs along the field featuring additional sponsors, the pre-game show is sponsored, the highlight reel, the halftime show, the postgame show are all sponsored, I think you get the idea...

What these teams, venues, and networks all realize is that there is room for added value beyond the functional use of their 'product', and that added value is worth money.

You don't have to own a football stadium to have added value. In fact, whether you're an app, a SaaS, or a service, you can deliver value and generate revenue streams beyond your core offering.

No one knows this better than Michael Donnelly, who has scaled companies through sponsorships and is building her own company, FWD Collective, with sponsors as a core growth strategy.

She steps to the mic this week to share how you can make it a part of your core strategy.

Find Michael online:

LinkedIn: https://www.linkedin.com/in/michaeltdonnelly/

Find FWD Collective online:

Website: https://www.fwdcollective.io/

This episode is sponsored by Miquido - a full-service software development partner that supports companies in building their digital products. Learn more at miquido.com/hypeman

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