In this episode, I break down one of the most important mindset shifts every entrepreneur needs: nothing in your business is personal, it’s psychology. I walk you through how launches, offers, content, and sales don’t fail because you failed… they fail because you haven’t unlocked the right combination yet.

I share how behavioral economics, perception, and tiny tweaks like button text, pricing shifts, or message framing dramatically change buying behavior and why throwing everything away after one flop is the biggest mistake most founders make.

If you’ve been feeling discouraged or thinking about giving up on something that’s “not working,” this episode will help you reframe it, regroup, and retest with confidence.

Listen in, take what clicks, and remember:
You’re not bad at this you just haven’t cracked the code… yet.

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