What can a stalk of celery and a $14-million violin teach us about marketing, context, and finding your people? In this episode, I discuss a weird concert moment and a famous social experiment to reveal why even the best product can fail if it’s shown to the wrong audience.

I also break down seven powerful ways to create the right context for your offer so your work finally gets the attention and value it deserves.

In This Episode You’ll Learn

1. Why celery matters — the surprising concert story that perfectly illustrates desirability and context.
2. The Joshua Bell experiment — how one of the world’s greatest violinists made only $32 busking with a $14 million instrument.
3. The hidden truth about value — why context, not just quality, determines perception and price.
4. Seven tactical tips for building your audience and creating context that sells
5. How to flip your focus from endless tweaking to finding and nurturing your true audience.

Key Takeaway

Your product might already be amazing but it needs the right stage to succeed. When you build the right environment and communicate the right meaning, even celery becomes priceless.

Resources Mentioned

• Oversubscribed by Daniel Priestley
• Free Branding in Canva Guide → http://marymilagros.com/canva-brand-guide
• Subscribe to the Mary Milagros Newsletter for more mindset and marketing insights → MaryMilagros.com
  

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