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Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants
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What Makes People Buy? How to Build the Chain of Beliefs That Sells Your Offer
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Before anyone buys from you, they need to believe.
Not just in your offer—but in themselves, their problem, the possibility of change, and the method you use to get them there.
That’s the idea behind the Chain of Beliefs—a simple but powerful framework that can turn your videos, your content, and your messaging into a client-converting machine.
In this episode of The Standout Business Show, I’m pulling back the curtain and showing you exactly how I applied the Chain of Beliefs to my own offer—Mic Drop Moments—with the help of my CMO-in-your-pocket (aka ChatGPT).
Here’s what you’ll learn:
- What the Chain of Beliefs is—and why it’s the key to marketing that actually works
- The 5 belief categories your audience must adopt before they’ll say yes
- A behind-the-scenes look at how I identified my audience’s belief gaps
- How you can use this same framework to clarify your content strategy and guide your audience toward buying
If you’ve ever felt like your content is scattered, or your audience just isn’t “getting it,” this episode will give you the clarity you’ve been missing.
🎧 Tune in and learn how to build the belief bridge between where your audience is now—and where they need to be to work with you.
Resources
Past episodes mentioned:
Episode 186: “5 Signs That You’re the Best at What You Do—But Still Getting Overlooked”
Episode 183: “The Content Marketing Myth: Why More Content ≠ More Clients”
Episode 185: “How to Use Video to Sell Your Expertise”
If you're the best-kept secret in your industry, it's time to change that.
Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.
Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.
Schedule your video brand assessment here >
Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.
And I’ll see you next time—on The Standout Business Show.
Chapters
1. The Chain of Beliefs Concept (00:00:00)
2. Running a Belief Audit (00:01:35)
3. Analyzing Previous Episodes (00:03:52)
4. Areas for Content Improvement (00:08:30)
5. Key Takeaways and Episode Closing (00:09:34)
192 episodes
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