When the economy gets shaky, most business owners go into hiding — cutting back, pulling in, and hoping to ride it out.

But here's the thing about holding back:
👉 Shrinking is a choice. And right now, it’s the riskiest one you can make.

Instead of retreating, this is your moment to stand out — to get visible, build trust, and become the expert your audience turns to.

In this episode you’ll learn:

✅ Why downturns are actually prime time for bold positioning
✅ The 3 visibility pillars that will future-proof your business
✅ A real-world story of a client who grew during a crisis by showing up differently
✅ How to “draft” off trusted leaders in your space (and borrow their authority)
✅ Why now is the best time to say what others won’t and show what others don’t

If you’ve been feeling uncertain about how to market your expertise in a noisy, nervous world — this episode is your wake-up call.

🎧 Hit play and take the first step toward standing out, even in a downturn.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.