Most speakers water themselves down chasing universal approval — and end up stuck in the beige zone. In this solo episode of Speaker Driven Business, Jacqueline Brooker reveals why true influence doesn’t come from pleasing everyone, but from deliberately bell curving your audience.

You’ll learn why resonance requires polarisation, how to attract your 10–15% of raving superfans, and why a few critics are a sign you’re on the right track. Drawing lessons from Apple, Bondi Sands, and cult fashion labels, Jacqueline shows how iconic brands and unforgettable speakers use the same strategies to spark movements, create deep emotional links, and drive organic amplification long after the stage lights dim.

Key takeaways from this episode:

• (02:35) Why speaking to the middle kills momentum
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• (04:29) How to bell curve your audience to attract superfans and natural referrals
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• (06:10) Why “haters” are a good thing (and the 3 types to watch for)
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• (08:02) How AI-generated speech frameworks are silently flattening your message
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• (08:52) What Apple, Bondi Sands, and cult fashion labels can teach you about keynote design
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• (10:40) Five cult brand strategies to apply to your speaking career now
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• (15:04) How to move from generic speaker to movement leader
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If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It’s all designed to take the speaking game to the next level. We can’t wait to welcome you.

Join here : https://www.facebook.com/groups/speakerdrivenbusinesscommunity

To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.

Join the Speak More Collective.