In the latest episode of Spatial Experience Design, MapsPeople’s Søren Vasø sits down with Johnny Sloan, SVP at Leap, to talk about what happens when events stop being static and start getting smart. Together, they explore what it takes to transform a high-density, high-stakes environment—like a comic con or fandom expo—into a thoughtfully designed journey that balances personalization with crowd flow, vendor needs, and real-world logistics. Their conversation touches on the friction points that event organizers are trying to solve, from helping attendees navigate chaotic venues, to using AI and data to surface the right content at the right time, to redefining what a “successful” event experience looks like from a metrics standpoint.

Key Topics:

• Personalization through interest-based routing
• Booth discovery and vendor visibility
• Scavenger hunts as engagement tools
• Activation metrics vs. ticket sales
• AI-driven suggestions and routing

Additional Resources:
Connect with Søren Vasø
Connect with Johnny Sloan
Our YouTube Channel

Spatial Experience Design is produced by MapsPeople https://www.mapspeople.com