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SMME #457 Booked and Thankful: How Spas Turn Gratitude Into a Referral Engine
Manage episode 517502601 series 2177216
What if gratitude could become your most powerful growth strategy this November? In this episode, Daniela reveals how to transform authentic client appreciation into a systematic referral engine that drives sustainable revenue growth without feeling salesy or transactional.
You'll learn how to combine strategic gratitude campaigns with a scalable referral system that your entire team can execute. Whether you're feeling stuck at a revenue plateau or ready to break through to seven figures, this three-phase framework will show you exactly how to turn thanksgiving into bookings, referrals, and long-term client value.
Spa CEOs will discover the exact scripts, tracking systems, and KPIs needed to make referral marketing predictable and repeatable, not just a nice idea that never gets implemented.
In this episode, we discuss:
Why referred clients have 37% higher retention rates and spend 200% more than non-referred clients
The three-phase "Booked and Thankful" framework for November growth
How to systemize gratitude at scale using tracking boards and team accountability
Exact referral scripts that feel natural, not salesy, for three key client touchpoints
Advanced KPIs including referral ask rate, participation rate, and conversion benchmarks
How to build professional partnerships that generate consistent referral traffic
Compliance considerations for referral programs in medical spas
Resources Mentioned in Episode #457: Booked and Thankful: How Spas Turn Gratitude Into a Referral Engine
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
IG / @addoaesthetics
WEB / addoaesthetics.com
YOUTUBE / @addoaesthetics
LINKEDIN / @addoaesthetics
About Your Host, Daniela Woerner
Daniela Woerner is the founder of Addo Aesthetics and creator of the Growth Factor® Framework, a proven system that's helped hundreds of spa owners build profitable, systemized businesses. With nearly 20 years in the aesthetics industry, she transforms overworked aesthetic professionals into confident Spa CEOs through strategy, systems, and soul led support. Daniela is also the host of Spa Marketing Made Easy, a top ranked podcast with over 1 million downloads, where she shares real world strategies to help spa professionals grow with clarity and confidence.
106 episodes
Manage episode 517502601 series 2177216
What if gratitude could become your most powerful growth strategy this November? In this episode, Daniela reveals how to transform authentic client appreciation into a systematic referral engine that drives sustainable revenue growth without feeling salesy or transactional.
You'll learn how to combine strategic gratitude campaigns with a scalable referral system that your entire team can execute. Whether you're feeling stuck at a revenue plateau or ready to break through to seven figures, this three-phase framework will show you exactly how to turn thanksgiving into bookings, referrals, and long-term client value.
Spa CEOs will discover the exact scripts, tracking systems, and KPIs needed to make referral marketing predictable and repeatable, not just a nice idea that never gets implemented.
In this episode, we discuss:
Why referred clients have 37% higher retention rates and spend 200% more than non-referred clients
The three-phase "Booked and Thankful" framework for November growth
How to systemize gratitude at scale using tracking boards and team accountability
Exact referral scripts that feel natural, not salesy, for three key client touchpoints
Advanced KPIs including referral ask rate, participation rate, and conversion benchmarks
How to build professional partnerships that generate consistent referral traffic
Compliance considerations for referral programs in medical spas
Resources Mentioned in Episode #457: Booked and Thankful: How Spas Turn Gratitude Into a Referral Engine
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
IG / @addoaesthetics
WEB / addoaesthetics.com
YOUTUBE / @addoaesthetics
LINKEDIN / @addoaesthetics
About Your Host, Daniela Woerner
Daniela Woerner is the founder of Addo Aesthetics and creator of the Growth Factor® Framework, a proven system that's helped hundreds of spa owners build profitable, systemized businesses. With nearly 20 years in the aesthetics industry, she transforms overworked aesthetic professionals into confident Spa CEOs through strategy, systems, and soul led support. Daniela is also the host of Spa Marketing Made Easy, a top ranked podcast with over 1 million downloads, where she shares real world strategies to help spa professionals grow with clarity and confidence.
106 episodes
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