Best Daniela Woerner Podcasts (2025)

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SMME #458 From Apparel Empire to Facial Bar Franchise: Michele's Journey Building Face Foundrié® 26:00

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1h ago26:00

26:00

What does it take to pivot from a $25 million clothing empire to launching a facial bar franchise during a global pandemic? In this inspiring episode of Spa Marketing Made Easy, Daniela sits down with Michele, founder of Face Foundrié®, to explore her remarkable entrepreneurial journey from fashion retail to facial bars. Michele shares the raw trut…

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SMME #457 Booked and Thankful: How Spas Turn Gratitude Into a Referral Engine 43:29

3d ago43:29

43:29

What if gratitude could become your most powerful growth strategy this November? In this episode, Daniela reveals how to transform authentic client appreciation into a systematic referral engine that drives sustainable revenue growth without feeling salesy or transactional. You'll learn how to combine strategic gratitude campaigns with a scalable r…

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SMME #456 Marketing Month Part 4: AI in Your Spa: Reclaiming Time to Build Real Community Connections 11:32

16d ago11:32

11:32

Are you using AI to replace human connection, or to create more of it? In this episode, Daniela and Lucy dive into how AI tools are transforming spa marketing by handling the repetitive tasks that drain your time, freeing you to do what matters most: build genuine relationships in your local community. You'll discover why the next five years will d…

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SMME #455 Marketing Month Part 3: Why Blogging is Back (And How AI Makes It Easy) 16:55

17d ago16:55

16:55

Remember when blogging felt like midnight writing sessions and endless editing? It's back, but this time it's different. In this Marketing Month episode, Daniela and Lucy dive into why consistent blogging has become one of the most powerful SEO tools for spa businesses in 2025. With AI making content creation faster than ever, strategic blog posts …

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SMME #454 Marketing Month Part 2: Using AI to Solve Real Marketing Problems (Not Just Add More Tools) 18:14

25d ago18:14

18:14

Still chasing the latest AI tool without knowing what problem it solves? In this episode, Daniela and Lucy shift the conversation from tool obsession to strategic problem solving. You'll discover how to track your lead sources, calculate your true client acquisition costs, and use AI to strengthen your marketing foundation. If you're ready to scale…

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SMME #453 Marketing Month Part 1: The Foundation Documents Every Spa CEO Needs for AI Success 20:25

1M ago20:25

20:25

Ready to create marketing that sounds authentically you and speaks directly to your ideal clients? In this first episode of our special Marketing Month series, Daniela and Lucy dive into the two critical foundation documents that separate generic content from messaging that converts browsers into bookers. Whether you're using AI tools or creating c…

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SMME #452 From Chaos to Clarity: How Spa CEOs Can Reflect, Reset, and Profit Big in Q4 2025 26:39

2M ago26:39

26:39

As Q3 wraps up and the busy season looms, this episode helps spa owners move with intention—not stress. Join Daniela as she shares her Q3 reflections and lays out practical steps to lean into Q4 with energy, profit, and alignment. Whether you've struggled with burnout, revenue gaps, or just need clarity, this episode gives you the framework to fini…

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SMME #451 Shed the Dead: How to Host a Mini Peel Event That Generates $5K–$25K in One Day 35:00

2M ago35:00

35:00

Peel season is upon us - who's ready to host your most profitable event yet? In this episode of Spa Marketing Made Easy, Daniela breaks down how to pull off a "Shed the Dead" mini peel party - without the stress or event hangover. Learn the difference between a scaled-down mini event and an open house; why this format rewards you and the client on …

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SMME #450 Scaling Smarter: How to Equip and Expand Your Spa Without Losing Your Sanity 30:01

2M ago30:01

30:01

If you're ready to scale your spa - whether that's upgrading equipment in your current location or expanding to multiple sites - this episode is your step-by-step guide to doing it efficiently. I sat down with Kevin Wyler from Medical Spa Supply to unpack the pitfalls of scaling - from inconsistent equipment and clerical chaos to transport logistic…

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SMME #449 What's Your Exit Strategy? Planning a Profitable Spa Exit, Step by Step 37:37

2M ago37:37

37:37

Have you ever wondered how you'll step away from your spa - retirement, sale, succession? If the thought makes you freeze, you're not alone. In this episode of Spa Marketing Made Easy, Daniela opens up about the critical importance of planning your exit strategy well before you need it. Discover why putting this off could cost you tens or even hund…

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SMME #448 System to Freedom: 7 Spa Systems Every CEO Needs for Growth & Clarity 27:29

3M ago27:29

27:29

Feeling stuck in the treatment room? You're not alone—but the solution isn't another hack or trend. It's the systems. In this episode, Daniela unpacks seven core systems every spa owner needs—from client journey to financial management—to move from overwhelm to leadership. Discover how intentional, documented processes give you space, clarity, and …

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SMME #447 When and How to Pay Retail Commission in Your Spa 27:03

3M ago27:03

27:03

How do you fairly (and profitably) pay your team retail commissions without chaos? In this episode, Daniela draws from two decades in aesthetics to walk you through the who, how much, when, and why of spa retail commission - not just to boost revenue, but to build trust and client outcomes. Whether you're a spa CEO creating or refining your commiss…

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SMME #446 AI Is Coming for Your Spa: How to Stay Visible (and Booked) in the New Era of Search 26:52

3M ago26:52

26:52

If you've noticed your spa website's clicks going down but impressions going up, you're not imagining things—and you're not alone. In this episode, we break down what's happening with Google's new AI Overviews and why SEO is evolving fast. You'll learn how AI is reshaping how clients search, how your spa can stay visible, and how to make AI work fo…

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SMME #445 Rising Costs, Shrinking Margins: Smart Strategies for Spa Owners Navigating Inflation 27:19

3M ago27:19

27:19

Inflation is squeezing margins across every corner of the spa industry - from skincare products to payroll. But there's a smarter way forward. In this episode of Spa Marketing Made Easy, Daniela walks you through five proactive strategies to stay profitable, intentional, and allows you to cut costs without cutting the experience: Know your true cos…

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SMME #444 AI Is Coming for Your Spa (In the Best Way): How to Use ChatGPT to Attract Ideal Clients 20:23

4M ago20:23

20:23

AI is transforming how spa owners market, hire, and lead—and the shift is happening fast. In this episode, Daniela reveals how to actually use ChatGPT to grow your spa by getting ultra-clear on your Ideal Client Avatar. Discover how spa CEOs can use simple prompts to attract aligned, rebooking clients, save time on marketing, and reduce burnout—all…

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SMME #443 $30K Months from Memberships? The Spa Revenue Strategy You're Not Using (Yet) 23:16

4M ago23:16

23:16

What if you could start every month knowing your spa's core expenses were already covered? In this episode, we dive into the power of spa memberships—not just as a revenue stream, but as a business-transforming foundation. You'll learn how even just 50–100 members can generate $10K+ in recurring monthly revenue, reduce your stress, improve client r…

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SMME #442 The Retail Reversal: A Smart Way to Boost Spa Revenue 18:42

4M ago18:42

18:42

Looking to build a profitable, systemized spa that pays you $100K+ without burning out? It all starts with retail. In this episode, we dive deep into the Retail Reversal strategy: we reward retail purchases with complimentary services - driving loyalty, boosting results, and maximizing revenue. And the great thing? It will cost you about the same a…

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SMME #441 Still on Track? How to Use a Mid‑Year Review to Save Your Spa's 2025 Goals 23:33

4M ago23:33

23:33

Halfway through 2025 - and halfway to your goals. This episode uncovers a powerful Mid‑Year Spa CEO Review process designed to help you reflect, reset, and reclaim momentum for the rest of the year. We walk through 5 critical steps to assess your business - check key metrics, align your goals, and reclaim dedicated CEO time - plus a downloadable wo…

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SMME #440 Legal Clarity on GLP-1s in Medically Assisted Weight Loss with Courtney Walker 50:12

5M ago50:12

50:12

If medically assisted weight loss is part of your revenue stream, this episode is non-negotiable. I sat down with attorney, spa owner, and compliance educator Courtney Walker to unpack the current chaos around GLP-1s—semaglutide, tirzepatide, and the like. From cease and desist letters to compounding confusion to trademark traps, Courtney breaks do…

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SMME #439 Marketing Budgeting Deep Dive: How Much Should Your Spa Really Spend? 25:08

5M ago25:08

25:08

Ads are always changing—but your budgeting system shouldn't. In this episode of Spa Marketing Made Easy, I sit down with Tara (my go to ads strategist) to break down how much spa CEOs should actually be spending on marketing—based on three common business stages: Maintenance: Hold steady & replace lost clients Growth: Scale month-over-month Hyper G…

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SMME #438 Building a Million-Dollar Waxing Brand with Integrity and Impact: Candice Johnson's Story 30:03

5M ago30:03

30:03

Candice Johnson didn't start out with perfect systems, a financial background, or a clear roadmap—but what she did have was vision, grit, and a deep commitment to building something better for herself and her team. In this inspiring episode of Spa Marketing Made Easy, Candice shares her journey from working in national waxing franchises to launchin…

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SMME #437 What If Failure Isn't the End - But the Beginning? 11:17

5M ago11:17

11:17

Failure. It's one of the scariest words for entrepreneurs - but what if we've been thinking about it all wrong? In this solo episode of Spa Marketing Made Easy, Daniela shares a heartfelt story about a birthday weekend, a sourdough flop, and the unexpected business wisdom that came from both. If you've ever launched something that didn't land, hire…

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SMME #436 Getting Out of the Treatment Room: Your Path from Overbooked Provider to Thriving Spa CEO 15:16

5M ago15:16

15:16

If you're a spa owner stuck in the treatment room, fully booked, and running on fumes—you're not alone. But if your goal is to build a spa business that's scalable, sustainable, and doesn't rely on you doing every treatment, this episode is for you. In this solo episode of Spa Marketing Made Easy, I'm walking you through the step-by-step CEO shift—…

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SMME #435 From Blow Dry Bar to Beauty Empire: Fatima Rosa's Journey of Grit, Grace, and Growth 34:14

6M ago34:14

34:14

In this inspiring episode of Spa Marketing Made Easy, Daniela sits down with serial entrepreneur and spa visionary Fatima Rosa to explore her incredible journey from launching Florida's first blow dry bar to building a multi-location beauty brand and co-founding a clean skincare line, 100and1 Cosmetics. Fatima shares the highs and lows of entrepren…

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SMME #434 Compliance + Scope of Practice: What Spa Owners Need to Know in 2025 30:47

6M ago30:47

30:47

Scope of practice. Compliance. Legislation. These might not be the flashiest spa industry buzzwords—but they're critical to your long-term success and sustainability as a spa CEO. In this essential episode of Spa Marketing Made Easy, I'm joined by Paulina from Spakinect, a leading expert in med spa compliance and legislation, to break down the most…

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SMME #433 Why LinkedIn Matters for Spa CEOs: Build Strategic Partnerships That Scale 8:04

6M ago8:04

8:04

You might be on Instagram every day—but is that really where your best business partnerships are? In this episode of Spa Marketing Made Easy, I'm diving into a platform that spa owners often overlook—LinkedIn. And trust me, if you want to build real, strategic, and scalable partnerships that help you grow your spa beyond client-by-client bookings, …

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SMME #432 Replay: How to Build Rich Relationships with Selena Soo 23:55

6M ago23:55

23:55

A rich relationship leaves a lasting impact on your life. It's something that brings abundance to you. These types of relationships are essential in business to connect and build deep, authentic partnerships with your community to help propel your business forward. On today's episode, my guest is no stranger to the Spa Marketing Made Easy podcast f…

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SMME #431 The Untapped Superpower in Community-Driven Growth 40:28

7M ago40:28

40:28

Community isn't just a feel-good word—it's a business growth strategy. In this episode of Spa Marketing Made Easy, I'm joined by Kim Pezzetti, Director of Practice Development at Cartessa Aesthetics. We dive into why relationships are the real currency in business—and how cultivating genuine, strategic community partnerships can be one of the most …

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SMME #430 New Clients Are Not Always the Answer: How to Grow with Retention + Relationships 25:31

7M ago25:31

25:31

Are new clients really the answer to your growth challenges? 🧐 In this special episode of Spa Marketing Made Easy, I'm switching seats! I'm the guest on the Marketing 100 podcast powered by Mangomint, chatting with hosts John and Kayle about why new client acquisition isn't always the solution for your spa—and how focusing on retention, relationshi…

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SMME #429 Using Your Numbers to Make Better Business Decisions with Danielle Hayden 29:35

7M ago29:35

29:35

Money doesn't have to be complicated—and talking about it shouldn't be taboo. In this episode of Spa Marketing Made Easy, I'm joined by Danielle Hayden, founder of Kickstart Accounting and a former hairstylist turned CPA, to normalize money conversations and share the vital role that financial visibility plays in building a sustainable spa business…

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SMME #428 Why You're Not a Million-Dollar Med Spa Owner – And How to Change That 23:05

7M ago23:05

23:05

The $15 billion medical spa industry is booming—with the average single-location med spa generating $1.98 million annually. So why do so many med spa owners struggle to break into seven figures? In this solo episode of Spa Marketing Made Easy, I'm diving into the six most common reasons spa owners don't scale to a million-dollar business—and how to…

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SMME #427 6 Myths Holding Back Spa CEOs … Bust Them for Explosive Growth 26:31

8M ago26:31

26:31

Do you believe you don't have time to network or that relationship marketing just isn't for you? If so, you're not alone—and you might be holding back your spa's true growth potential. In this episode of Spa Marketing Made Easy, we're busting the six biggest myths Spa CEOs believe about relationship marketing. These misconceptions could be limiting…

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SMME #426 10 Ways to Make Your Team Feel Valued (Even Without Giving a Raise) 24:02

8M ago24:02

24:02

When business slows or budgets tighten, giving a raise might not be feasible—but that doesn't mean you can't show your team how much they matter. In this episode of Spa Marketing Made Easy, I'm sharing 10 powerful and practical ways you can make your team feel valued, even when financial rewards aren't an option. As Spa CEOs, our job is to lead fro…

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SMME #425 Scope of Practice, State Regulations, and Industry Advocacy with Susanne Schmaling 39:08

8M ago39:08

39:08

In this powerful episode of Spa Marketing Made Easy, we're diving into one of the most crucial yet often overlooked topics in the spa and aesthetics industry—scope of practice and regulatory advocacy. I'm joined by Susanne Schmaling, a seasoned aesthetic industry professional and the force behind the Esthetics Council. With over 30 years of experie…

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SMME #424 How to Use ChatGPT to Supercharge Your Lead Flow & Future-Proof Your Spa Business 24:40

8M ago24:40

24:40

What if you could generate a steady stream of high-quality leads for your spa—without spending hours writing content or burning out on social media? Sounds too good to be true? Maybe. But the reality is, AI is changing the way businesses market, connect, and grow, and spa owners who embrace it now will be ahead of the curve. In this Spa Marketing M…

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SMME #423 Developing and Launching Your Spa's Signature Products with Anthony Standifer of The mSEED Group 41:30

9M ago41:30

41:30

At Addo Aesthetics, we're firm believers that it's never too late to take action on a dream and that you wouldn't have that dream if you couldn't make it a reality. So, if you're an aesthetic professional who has ever dreamed of crafting a brand of signature products, this episode with Anthony Standifer of mSEED Group is a must-listen! With over 25…

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SMME #422 Growth Through Acquisition with Susan Wos of Salonspa Connection 39:02

9M ago39:02

39:02

How would it feel if you could add $100,000 to your business in the next 90 days? Incredible, obviously. Your alarm bells and skepticism might be triggered, and that's good! As a Spa CEO, it's critical to be discerning about claims around how you can grow your business and how quickly. However, some growth pathways are like a rocketship–they take o…

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SMME #421 3 Ways to Increase Your Spa's Profit Margins 21:38

9M ago21:38

21:38

Your sights are set on growth for your spa business, but what happens when economic conditions impact your area or clientele? Or if you face personal challenges beyond your control? You want to be prepared to respond, not react, and one key thing that allows you to be calm and controlled in your response is knowing you are on solid financial footin…

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SMME #420 Building Strong Relationships with Your Vendors with Danielle Cobo 44:24

9M ago44:24

44:24

Here on Spa Marketing Made Easy, we've had numerous episodes covering the topics of building and nurturing client relationships, using events to draw in new clientele and provide exciting opportunities for existing clients to try new treatments and products, as well as how to select aligned products and partners, but diving into nurturing those ven…

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SMME #419 The 2025 Meta Ads Landscape with Tara Zirker 38:32

9M ago38:32

38:32

After a whirlwind 2024 (and the wild ride to the start of 2025), you might feel a little scrambled and perhaps a bit anxious about where this year will lead as we navigate economic shifts. That's why I brought back my good friend and personal Meta ads expert on speed dial, Tara Zirker, who will help put your mind at ease about your marketing and ho…

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SMME #418 Assembling Your Unicorn Team with Jen Kem 59:29

10M ago59:29

59:29

Hiring on a unicorn, or building a whole team of them, isn't about narrowing in on uber-unique people who possess the "just right" combination of skills to help you succeed in your spa business. Actually, building a Unicorn Team is about getting ultra clear on your brand and the values that drive it. From there, you're able to navigate, motivate, a…

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SMME #417 Can You Afford to Hire for More Support? 19:48

10M ago19:48

19:48

Raise your hand if you're wearing the majority of the hats and spinning all the plates in your spa business. If you've raised your hand high, I've got no doubt you've pondered bringing on more support to help you lighten the load. The question is, can you afford to bring on that support? In this episode, I'm exploring some of the key considerations…

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SMME #416 Mindset Hacks for Major Growth 15:41

10M ago15:41

15:41

When you have a big vision for your business and loftier growth goals, it can be tempting to put yourself on the back burner as you forge ahead with business development. But I've got an important thing to share, and while it's not a secret, it's not the newest, sexiest marketing tactic, AI tool, or aesthetic equipment/offering that will get you th…

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SMME #415 Legal Considerations in the New Year with Keren de Zwart of Not Your Father's Lawyer 51:55

10M ago51:55

51:55

For aesthetic experts and most entrepreneurs, the legal side of business immediately makes shoulders rise and muscles tighten. We get it. If all is well and good, the legal stuff is supposed to be boring, and that's how we want to keep it by ensuring that you've got all your legal ducks in a row as we kick off a new year! Keren de Zwart is here to …

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SMME #414 Bringing IV Therapy into Your Aesthetic Practice with Jenn Plescia of IVs by the Seas 46:13

11M ago46:13

46:13

The aesthetic and wellness industry is rife with "trends," and while some may have thought this service would be a flash in the pan, market and consumer data shows that integrated aesthetic and wellness services are here to stay with potential for massive future growth. One of those integrated services is IV therapy. While it's not a service every …

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SMME #413 6 High Profit Spa Services for 2025 15:45

11M ago15:45

15:45

This year has been challenging for many spa owners and aesthetic professionals. Given economic uncertainty and market trends, we will likely have another challenging year ahead. However, there's still plenty of opportunity to tap into and ways to get creative so your business can thrive. Remember, some of the most long-lasting, iconic companies hav…

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SMME #412 The Power of Personal Brand Photography with Brianna Shrader of Shy Heart Studios 29:40

11M ago29:40

29:40

Social media success thrives off of authentic, real-time content. Still, a business owner building a brand needs an extra edge of professionalism and polish than your everyday social media user or influencer. You need to showcase your space and services and tell a story that emotionally resonates with your ideal clients so they can easily decipher …

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SMME #411 Save Thousands on Your Spa's Credit Card Processing Fees with Tippy 27:21

11M ago27:21

27:21

No matter what the tides of business may bring or the economy's fluctuations, finding strategic solutions that allow you to expand your spa's margins is always something to explore. That's why I'm so excited to dive into the power of Tippy with you on today's episode! Together with Tippy sales team manager Marci Zerbe, we're diving into all the det…

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SMME #410 Launching and Selling More Retail Through Events with Emilie of Team Addo 31:23

12M ago31:23

31:23

Whether you've dabbled with hosting events in the past with varying degrees of success, you've got your sights set on hosting more events in 2025, or you think events aren't the right fit for your business (I'd like to challenge you on that belief 😉), this episode is jam-packed with insights from Team Addo coach Emilie, who generated $150,000 from …

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SMME #409 Team Building: From Chaotic to Confident 19:53

12M ago19:53

19:53

Are you tired of putting out job postings only to get candidates who don't fit the bill for your company's needs or culture? Frustrated from frequent turnover that costs your company more than bringing in more hands to help? Have you heard all the horror stories from other spa owners and feel scared to move forward on scaling with a team? Fear not,…