Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Daniela Woerner and Daniela Woerner: Licensed Aesthetician. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniela Woerner and Daniela Woerner: Licensed Aesthetician or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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SMME #423 Developing and Launching Your Spa’s Signature Products with Anthony Standifer of The mSEED Group
Manage episode 469407300 series 2177216
Content provided by Daniela Woerner and Daniela Woerner: Licensed Aesthetician. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniela Woerner and Daniela Woerner: Licensed Aesthetician or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
At Addo Aesthetics, we’re firm believers that it’s never too late to take action on a dream and that you wouldn’t have that dream if you couldn’t make it a reality. So, if you’re an aesthetic professional who has ever dreamed of crafting a brand of signature products, this episode with Anthony Standifer of mSEED Group is a must-listen!
With over 25 years of experience working within the beauty and personal care industries on both the corporate and entrepreneurial side, Anthony brings a unique blend of skills and insights that help beauty founders build and scale profitable brands in today’s competitive landscape. And as one of the Founding Partners and Chief Marketing Officer of mSEED group, a manufacturing company that provides product formulation, contract manufacturing, and brand development to smaller-scale beauty brand founders, Anthony works to translate the tried-and-tested tactics of multinational corporations into the start-up space so you can be successful before your product ever hits shelves.
What you’ll learn during this episode:
How to get your signature products off the ground as a self-funded product creator
The mSEED Group’s mission and how they work with aesthetic professionals to bring their product dreams into a reality by lowering the cost of entry to crafting your brand
The importance of packaging and how to analyze elements of packaging when you’re just starting with crafting your signature product line
What to expect when working with a group like mSEED, and how to set yourself up for a successful launch before you even get your inventory
Resources Mentioned in Episode #423: Developing and Launching Your Spa’s Signature Products with Anthony Standifer of The mSEED group
Learn more about mSEED Group on their website
Listen to our past episode mentioned with Jamie Kern Lima - Episode 211: Going from Underestimated to Unstoppable
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
IG / @addoaesthetics
WEB / addoaesthetics.com
YOUTUBE / @addoaesthetics
LINKEDIN / @addoaesthetics
WANT MORE FROM ADDO AESTHETICS?
Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/
Join the Addo Professional Association (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → www.addoaesthetics.com/addo-professional-association/
ABOUT THE SPA MARKETING MADE EASY HOST
About Your Host, Daniela Woerner
Daniela Woerner is the founder of Addo Professional Association, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.
With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.
Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.
As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.
Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!
106 episodes
Share
Manage episode 469407300 series 2177216
Content provided by Daniela Woerner and Daniela Woerner: Licensed Aesthetician. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniela Woerner and Daniela Woerner: Licensed Aesthetician or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
At Addo Aesthetics, we’re firm believers that it’s never too late to take action on a dream and that you wouldn’t have that dream if you couldn’t make it a reality. So, if you’re an aesthetic professional who has ever dreamed of crafting a brand of signature products, this episode with Anthony Standifer of mSEED Group is a must-listen!
With over 25 years of experience working within the beauty and personal care industries on both the corporate and entrepreneurial side, Anthony brings a unique blend of skills and insights that help beauty founders build and scale profitable brands in today’s competitive landscape. And as one of the Founding Partners and Chief Marketing Officer of mSEED group, a manufacturing company that provides product formulation, contract manufacturing, and brand development to smaller-scale beauty brand founders, Anthony works to translate the tried-and-tested tactics of multinational corporations into the start-up space so you can be successful before your product ever hits shelves.
What you’ll learn during this episode:
How to get your signature products off the ground as a self-funded product creator
The mSEED Group’s mission and how they work with aesthetic professionals to bring their product dreams into a reality by lowering the cost of entry to crafting your brand
The importance of packaging and how to analyze elements of packaging when you’re just starting with crafting your signature product line
What to expect when working with a group like mSEED, and how to set yourself up for a successful launch before you even get your inventory
Resources Mentioned in Episode #423: Developing and Launching Your Spa’s Signature Products with Anthony Standifer of The mSEED group
Learn more about mSEED Group on their website
Listen to our past episode mentioned with Jamie Kern Lima - Episode 211: Going from Underestimated to Unstoppable
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
IG / @addoaesthetics
WEB / addoaesthetics.com
YOUTUBE / @addoaesthetics
LINKEDIN / @addoaesthetics
WANT MORE FROM ADDO AESTHETICS?
Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/
Join the Addo Professional Association (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → www.addoaesthetics.com/addo-professional-association/
ABOUT THE SPA MARKETING MADE EASY HOST
About Your Host, Daniela Woerner
Daniela Woerner is the founder of Addo Professional Association, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.
With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.
Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.
As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.
Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!
106 episodes
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Similar to Spa Marketing Made Easy Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
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Leading Up is a top-ranking leadership podcast to help you work, lead, and live differently. In Season 7, we’ll shine a light on storytelling, and how it can help aspiring leaders communicate better. Alan Todd, VP of Leadership Development at Udemy, sits down with some of the most thoughtful and exciting leaders, practitioners, and thinkers. Together, we’ll help you unlock your potential and become an even better leader. New episodes drop every Wednesday, so be sure to follow the podcast to ...
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Welcome to an exciting new season of the podcast Your Career: Choice or Chance? - as we dive into the ever-evolving world of GenAI in the Workplace and explore the latest trends, experiences, and career journeys shaping the future of work as AI is increasingly ingrained in it. Each episode provides fresh insights, addressing the transformative influence of GenAI in shaping the workforce of tomorrow, making it a must-listen for anyone interested in staying ahead in the ever-evolving world of ...
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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Yes, you can start your own business. And no, you don’t need an expensive degree (or the debt that comes with it). You also don’t need to: Take out a loan Quit your job (right away) Risk your financial stability You just need a little guidance, and the habits it takes to follow through. On The $100 MBA Show, we share the practical, on-the-ground strategies and skills you need to turn your business idea into the future you want. Host Omar Zenhom is a road-tested entrepreneur, business coach, ...
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