TextUs is the leading SMS engagement platform that helps businesses cut through the noise with personalized, real-time texting that gets 10x faster responses than email. From sales and recruiting to customer and employee communication, TextUs drives conversions, builds stronger relationships, and keeps your audience engaged at scale.

In this episode, we speak with Martin Payne, CEO of TextUs. We discuss the evolution of SMS from basic text messaging to a performance-driven channel akin to email marketing. Martin elaborates on how TextUs integrates with CRM platforms like Salesforce and HubSpot to enhance business communication and drive revenue. The conversation also touches on the importance of company culture, leadership, and the future of SMS as it transitions to richer communication services (RCS). The episode concludes with insights into maintaining motivation and resilience in challenging business climates.

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