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Content provided by Dreamr Productions. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dreamr Productions or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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The Transaction Tone
Manage episode 479776482 series 2891201
Content provided by Dreamr Productions. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dreamr Productions or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
POS sounds; what are we trying to say about our brand experience as our customers are literally checking out?
If the last thing a customer hears is an annoying beep, what does that say about the brand experience? In this episode, I challenge brands to explore the overlooked world of POS sounds. An on-brand transaction tone doesn’t just signal the end of a sale- it shapes future customer loyalty and long-term spending.
Referenced in the episode are:
- Fixing Retail’s Weakest Link: Payment, a study by Sentient Decision Science- https://www.sentientdecisionscience.com/sentient-decision-science-lab/publications/fixing-retails-weakest-link-payment/
- Trader Joe’s Reddit strand referenced- https://www.reddit.com/r/CasualConversation/comments/9yydm2/trader_joes_changed_the_sound_that_their_credit/
- What Do the Bells Mean at Trader Joe’s? From Inside Trader Joe’s Podcast- https://www.youtube.com/watch?v=qJlZpH9pmFY
- Coca Cola Happy Beep Sound- https://www.youtube.com/watch?v=6kucuxCN6x0
Want more listening suggestions? Here are a few relevant Sound In Marketing episodes to dig into.
- POS: Retail’s Weakest Link- dig into this study on the effectiveness of POS sounds.
https://pod.link/1467112373/episode/cb17fdb7df82c01d3e055839409fa15a
- The World’s Loudest Chips Bag- SunChips made a completely compostable chip bag, which was great. But it was loud...too loud.
https://pod.link/1467112373/episode/3520335b9f34509c17173b38153555db
- Sound in the Shopping Experience- Interac, a Canadian debit card company, used sound to help their customers shop more mindfully.
https://pod.link/1467112373/episode/fbcde37d720263d845f8c43e742e1e6d
Another big thanks to Sentient Decision Science for providing preliminary research on the subject of POS Sounds. I hope to see more and more studies to come.
Thank you also to Artlist.io and Pixabay for being such a great musical and sound effects resource. I also referenced an episode of the Inside Trader Joe’s podcast. A fun branded podcast to check out if you’re feeling Trader Joey.
—
---
For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.
Want your very own Make Sound On Purpose mug? You can find it here.
For further inquiries, email Jeanna at mailto:[email protected]
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.
Let’s make this world of sound more intriguing, more unique, and more on brand.
https://www.linkedin.com/in/jeannaisham/
https://twitter.com/Jeanna_Isham
138 episodes
Share
Manage episode 479776482 series 2891201
Content provided by Dreamr Productions. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dreamr Productions or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
POS sounds; what are we trying to say about our brand experience as our customers are literally checking out?
If the last thing a customer hears is an annoying beep, what does that say about the brand experience? In this episode, I challenge brands to explore the overlooked world of POS sounds. An on-brand transaction tone doesn’t just signal the end of a sale- it shapes future customer loyalty and long-term spending.
Referenced in the episode are:
- Fixing Retail’s Weakest Link: Payment, a study by Sentient Decision Science- https://www.sentientdecisionscience.com/sentient-decision-science-lab/publications/fixing-retails-weakest-link-payment/
- Trader Joe’s Reddit strand referenced- https://www.reddit.com/r/CasualConversation/comments/9yydm2/trader_joes_changed_the_sound_that_their_credit/
- What Do the Bells Mean at Trader Joe’s? From Inside Trader Joe’s Podcast- https://www.youtube.com/watch?v=qJlZpH9pmFY
- Coca Cola Happy Beep Sound- https://www.youtube.com/watch?v=6kucuxCN6x0
Want more listening suggestions? Here are a few relevant Sound In Marketing episodes to dig into.
- POS: Retail’s Weakest Link- dig into this study on the effectiveness of POS sounds.
https://pod.link/1467112373/episode/cb17fdb7df82c01d3e055839409fa15a
- The World’s Loudest Chips Bag- SunChips made a completely compostable chip bag, which was great. But it was loud...too loud.
https://pod.link/1467112373/episode/3520335b9f34509c17173b38153555db
- Sound in the Shopping Experience- Interac, a Canadian debit card company, used sound to help their customers shop more mindfully.
https://pod.link/1467112373/episode/fbcde37d720263d845f8c43e742e1e6d
Another big thanks to Sentient Decision Science for providing preliminary research on the subject of POS Sounds. I hope to see more and more studies to come.
Thank you also to Artlist.io and Pixabay for being such a great musical and sound effects resource. I also referenced an episode of the Inside Trader Joe’s podcast. A fun branded podcast to check out if you’re feeling Trader Joey.
—
---
For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.
Want your very own Make Sound On Purpose mug? You can find it here.
For further inquiries, email Jeanna at mailto:[email protected]
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.
Let’s make this world of sound more intriguing, more unique, and more on brand.
https://www.linkedin.com/in/jeannaisham/
https://twitter.com/Jeanna_Isham
138 episodes
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Similar to Sound in Marketing
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
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Brian Burns
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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