Best Dreamr Productions Podcasts (2025)

1
The Transaction Tone 16:31

14d ago16:31

16:31

POS sounds; what are we trying to say about our brand experience as our customers are literally checking out? If the last thing a customer hears is an annoying beep, what does that say about the brand experience? In this episode, I challenge brands to explore the overlooked world of POS sounds. An on-brand transaction tone doesn’t just signal the e…

1
The Ultimate Playlist 14:01

2M ago14:01

14:01

Before Purses By Moms could expand, it needed to boost brand recognition and inspire more ambassadors. DreamrProductions created a strategic music playlist and carefully curated copy to make the mission and message unforgettable. Thank you again to Artlist.io for being such a great musical and sound effects resource. Follow the link to Spotify to h…

1
Season Eight Teaser 6:57

3M ago6:57

6:57

Here’s a sneak peek of season eight of the Sound In Marketing Podcast. Sonic Branding: Case Studies, Context, and Clarity. In the meantime, check out these past episodes that we’ll be circling back to very soon. Time to study up and buckle down. Season eight is gonna be fun! The Sound of General Motors Part One https://pod.link/1467112373/episode/c…

1
Season Seven Recap 17:55

4M ago17:55

17:55

Season Seven of the Sound In Marketing podcast is a wrap. Season Eight won’t be far behind. Check out some of season seven’s highlights and catch a sneak peek of what’s to come. Episodes referenced in order: Left Coast Airlines Insurance Jingles...Why? What Is Sonic Branding With Examples The World's Loudest Chips Bag Vegas Needs a Sound Strategy F…

1
Vegas Needs a Sound Strategy 12:24

9M ago12:24

12:24

What if Vegas used sound to invite rather than disorient? Would a sound strategy even make a difference? You can find my original article here. To listen to some musical inspiration referenced within the episode, check out my Spotify playlist. Thank you to Artlist for your wide variety of SFX and lovely background music. Thank you also to Vegas for…

1
The World's Loudest Chips Bag 9:41

10M ago9:41

9:41

Saving the planet is a good thing, but sometimes bag design blunders can cost you greatly. SunChips made a completely compostable chip bag. But it was loud...too loud. You can find the original article the episode inspired here. Thank you to Artlist for your wide variety of SFX and lovely background music. Thank you also to Sun Chips who made this …

1
Ocean Spray, TikTok, and Fleetwood Mac 7:34

11M ago7:34

7:34

This episode follows an unusual tale about TikTok’s 2020 viral Ocean Spray video about a juice-drinking, long-board riding, tunes-groovin’ dude whose truck broke down. You can find the original article that the episode inspired here. Thank you to Nathan Apocada for supplying such a great story and to Artlist for its lovely selection of background m…

1
Shoptalk 2024; How Authenticity Wins For Brands Like PacSun, Crocs, And Mattel In Today's Retail Marketing Space 15:46

12M ago15:46

15:46

In a world of seamless experiences and omnichannel engagements, there’s a lot more to navigate than there was even 20 years ago. Thank you to my guest Joe Laszlo, Head of Content US for Shoptalk, and to the entire team at Shoptalk for allowing me to join the conversation. Thank you also to Artlist for your lovely selection of background music that …

1
Insurance Jingles...Why? 36:16

1y ago36:16

36:16

How did the insurance jingle survive the commercial jingle massacre? Thank you to Twenty Thousand Hertz for allowing me to reboot their episode Insurance Jingles…Why? This episode was produced by me back in March 2023 and was their 3rd most downloaded episode of the year! If you haven’t heard of 20k before, go subscribe immediately. You won’t be di…

1
What Is Sonic Branding With Examples 16:29

1y ago16:29

16:29

One of the biggest reasons that sonic branding isn’t used more frequently is that brands don’t understand what it is. In this episode, I try to simplify sonic branding with real-life examples put into context. Interested in learning more? You heard a snippet of Sound In Marketing Learning's "Sound's Power and Influence in Marketing" course that's f…

1
Filming an Improvised Spy Movie 10:53

1+ y ago10:53

10:53

How I made a feature-length spy thriller that was improved. In this episode of the podcast Filmmaker, I share a few ways we filmed a spy thriller in only 5 days. I talk a bit about our visual style, creative approach, and equipment that was used.0:00 Introduction2:11 Camera & Visual Language3:41 Lighting5:33 Location Sound8:30 Post-Production9:58 C…

1
Left Coast Airlines 14:44

1+ y ago14:44

14:44

Dreamr Productions created a fake company to demonstrate a real sound in marketing solution. Thank you to my brilliant voice actors who brought this fake story to life. You can hire them for your next project through the links found below. Jodi Krangle, LCA’s brand voice, can be found at Voice Overs and Vocals. You should also check out her podcast…

1
(TRAILER) Left Coast Airlines 1:15

1+ y ago1:15

1:15

Episode Premiere Tuesday, Jan 23, 2024 Left Coast Airlines wanted a podcast to advertise to both new and existing customers. Dreamr Productions went a step further creating an unending universe of branded sound possibilities. Disclaimer: This episode is about a fake company but describes a real sound in marketing example with a grand slam result. T…

1
Filming a Spy Thriller in 5 Days 16:14

1+ y ago16:14

16:14

In episode 4 of filmmaker, I discuss my current film and I was able to film a spy thriller in 5 days. This improved spy thriller took a unique approach to how we filmed in order to capture a feature film in only 5 days. This style of filmmaking is one way I could see a lot of bigger high-budget productions taking to increase production value with a…

1
Sound In The Shopping Experience 14:40

1+ y ago14:40

14:40

Sound in the shopping experience helps create trust between company and customer. It’s about building long-term ROI with customers who will return again and again. Sound matters. Thank you to my guests Matt Houghton: Director of Digital and Integrated Marketing at Interac Corp. and Val Fleur: Head of Strategy and Managing Director of Sixième Son Ca…

1
Why Brands Need Sound Strategy 8:41

2y ago8:41

8:41

Sound strategy is powerfully effective and easy to attain once you understand what it means to your brand specifically. Making sound on purpose matters. The Sound In Marketing podcast shares how. Thank you to Pixabay and Artlist for that extra SFX flavor. And thank you to Mudflow from Artlist for that stirring example of music I would not play in a…

1
Sound Is... 14:06

2y ago14:06

14:06

Sound is how we communicate, relate, and feel. It is one-fifth of what makes us human. Why wouldn’t we incorporate sound more strategically into our brand marketing? Check out the original article here. Thank you to Pixabay and Artlist for some great SFX fillers. I also created and slipped in a few of my own. Please note, there are no Stan’s Fans o…

1
POS; Retails’ Weakest Link 12:56

2y ago12:56

12:56

There are many steps in the consumer's brand journey but none more important than the last one; purchase. Let's discuss how payment sounds could be retail's weakest link. This episode was a reboot from a previous article I wrote in 2022; POS Sounds Proven to Be a Brands' Weakest Link. Thank you to Sentient Decision Science for their Pay Sounds stud…

1
Sonic Branding For the Small Business 9:18

2+ y ago9:18

9:18

Sonic branding traditionally has been seen as a “big business thing”. But what about the little guy? Small business has just as much right to it as them and I’ll explain to you how in this episode of the Sound In Marketing podcast. This episode was a reboot from a previous article I wrote in 2023; Sonic Branding for the Small Business. Thank you to…

1
3D Audio; Following The Sound 11:49

2+ y ago11:49

11:49

We naturally listen to sound in 3D. Why not harness that element within ads? This episode was a reboot from a previous article I wrote in 2022; How Does 3D Audio Better Communicate and Engage With A Brand Audience. Special thanks to Tanvi Phadke and the team at Studio Resonate for your hard work in developing better and better 3D audio ad experienc…

1
Marketing Past COVID With Sound 14:03

2+ y ago14:03

14:03

COVID has brought emotion to the forefront. Now is not the time to sell but to relate, learn, and grow. How can we do that through sound in marketing? This episode was a re-boot from an article with the same name that I wrote back in 2021. Thanks to Pixabay Sound Effects, Old Radio World, and NPR for some great clips. The musical examples listed in…

1
Are Jingles Better Than Sonic Logos 14:16

2+ y ago14:16

14:16

What’s the difference between a jingle and a sonic logo? Is one better than the other? We’ll dig into that in this episode of the Sound In Marketing Podcast. This episode was a reboot of an article I wrote back in 2019. Thank you to Audio Hero for all those fun filler sound effects. To Meow Mix, Kit Kat, Volkswagen, Tostitos, and Pringles for some …

1
What Does A Black T-Shirt Sound Like 11:02

2+ y ago11:02

11:02

What does a black T-shirt sound like? Or should it sound like anything at all? This episode brought up so many interesting questions with no right or wrong answers. This episode was a re-boot from an article with the same name that I wrote back in 2020. Thanks to Charles Balderston and Jerremy Laesser for their great conversation and thought provok…

1
The Sound Of Sadness 8:38

2+ y ago8:38

8:38

What does sadness sound like? Could limiting our sad music intake save us from depression? This episode was a re-boot from an article with the same name that I wrote back in 2021. Thanks to Artlist’s library of killer musicians for Beach Day by Max Hixon (my summertime example) and Catnip Addict by Bunker Buster (my lowkey summertime example). I al…

1
The Sound of a Nation (Part Two) 21:02

2+ y ago21:02

21:02

We dig deep into cross-cultural exploitation and global pride. Thank you again to my guest Sgt. Major Denver Dill from Westpoint Academy for some powerful examples of how music unites us in good times and in bad. To listen/watch the examples listed in this episode, here are some links: Andriy Khlyvnyuk, lead singer of the Ukrainian band Boombox end…

1
The Sound of a Nation (Part One) 14:51

2+ y ago14:51

14:51

What happens when you mix sound and national identity? I learned some fascinating info when I spoke with Sgt. Major Denver Dill from Westpoint Academy about music and military. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For further inquiries, email Jeanna at mailto:jeanna@dreamrproduc…

1
Sound Aged Cheese (Part Two) 20:49

2+ y ago20:49

20:49

Can you change the molecular structure of a Cheez-It through music and does it actually change the flavor? Here are some great reference links in regards to Steve Keller and I's Aged By Audio conversation: https://spoonuniversity.com/lifestyle/cheez-it-pandora-aged-by-audio https://www.sxmmedia.com/insights/why-emotionally-driven-audio-works https:…

1
Sound Aged Cheese (Part One) 19:42

2+ y ago19:42

19:42

Ever wondered what happens when you play hip-hop music to cheese for 6 and a half months? Steve Keller of Pandora Studio Resonate spells it out with a partnership they did with Cheez-It. Here’s some great reference links in regards to the Aged By Audio project: https://spoonuniversity.com/lifestyle/cheez-it-pandora-aged-by-audio https://www.sxmmedi…

1
The Home Depot Orange Song (Part Two) 12:26

2+ y ago12:26

12:26

Brand voice is no longer just about the copy. Case in point, The Orange Song by Home Depot and Rory Doggett. Lisa Destefano, former VP of Brand Marketing and Creative at Home Depot, and I conclude our discussion on “the sound of doing”. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For f…

1
The Home Depot Orange Song (Part One) 15:19

2+ y ago15:19

15:19

Did you know The Home Depot has a song that hey’ve been using since 2013? Lisa Destefano, former VP of Brand Marketing and Creative at Home Depot, and I talk about sensory marketing and how the song came about. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For further inquiries, email Je…

1
The Aflac Duck (Part Two) 20:00

3y ago20:00

20:00

Tom and Eric only had “ears” for Gilbert Gottfried when they were choosing a spokesvoice for Aflac. Honestly, who could quack the name better? This week, I concluded my talk with Tom Amico and Eric David, the creators of the Aflac duck. For more on Tom and Eric’s work, check out TomAndEric911.com. --- For more on sound in marketing, sign up for the…

1
The Aflac Duck (Part One) 16:54

3y ago16:54

16:54

Humor is pretty popular with insurance commercials these days. But back in 2000, there was only the duck. This week, I spoke with Tom Amico and Eric David, the creators of the Aflac duck. For more on Tom and Eric’s work, check out TomAndEric911.com. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/…

1
Chevy Silverado’s Walter the Cat (Part Two) 9:40

3y ago9:40

9:40

What do a cat and Big Rock Candy Mountain have to do with Chevy trucks? Listen in as I spoke with Jane Hussar, Chevrolet Silverado Advertising Manager. Fun commercial examples are sprinkled within. Walter in Winter: https://www.youtube.com/watch?v=a3ta5Q3ITUc Walter At the Lake: https://www.youtube.com/watch?v=VhFkPvfjs60 --- For more on sound in m…

1
Chevy Silverado Walter the Cat (Part One) 13:06

3y ago13:06

13:06

Bringing in a cat to act like a dog was the new “hmm” that Chevy Silverado needed. Jane Hussar, Chevrolet Silverado Advertising Manager and I discussed how it all came about. Walter in Winter: https://www.youtube.com/watch?v=a3ta5Q3ITUc Walter At the Lake: https://www.youtube.com/watch?v=VhFkPvfjs60 --- For more on sound in marketing, sign up for t…

1
The Sound of NPR Ads (Part Two) 18:46

3y ago18:46

18:46

Even in the background, music can be used in subtle ways to invoke different stories. When National Public Media (NPM) is designing NPR ads, music is just one of the characters in their story. You're not being sold to- you're being told a story. For more on what NPM is doing check out www.nationalpublicmedia.org for more information. --- For more o…

1
The Sound Of NPR Ads (Part One) 19:43

3y ago19:43

19:43

Ever notice how the NPR ads flow so seamlessly with the programming? It's on purpose and it's thanks to NPM. National Public Media works hard to make every ad relatable, intentional, and engaging. We kick off season Five of the Sound In Marketing Podcast with an interview about corporate sponsorship advertising. My guests were Sara Barbour and Shan…

1
What I've Learned... So Far 12:25

3+ y ago12:25

12:25

You made it to episode 100!! I wanted to write this one in the form of a “What I did on my summer vacation” paper so here goes. In this 100th episode, I traced the path that led the Sound In Marketing podcast to what it is today- a collection of thoughts, interviews, and musings on sensory marketing, sonic branding, immersive customer experiences, …

1
What Is Audio Content in Conversational AI (Part Two) 15:51

3+ y ago15:51

15:51

How can audio content help to make our lives easier? We only have 24 hours in the day. But with audio our to-do's can be multi-tasked. We are granted the gift of new time within our day. In Episode 99 of the Sound In Marketing Podcast, Ron Jaworski of Trinity Audio about: Customizing ad spend to appropriate content. Keeping the engagement going wit…

1
What is Audio Content in Conversational AI (Part One) 19:38

3+ y ago19:38

19:38

We only have 24 hours in the day but with the ability to listen to our content rather than look at it, somehow we are granted new time within our day. In Episode 98 of the Sound In Marketing Podcast, Ron Jaworski of Trinity Audio and I talk about it. Some of the topics we discussed: How do we use a cross-modal strategy to retain information best wi…

1
Alternative Platforms To Enhance Your Storytelling - #3 13:37

3+ y ago13:37

13:37

The debate between content vs art will likely go on until the end of time, but all the new platforms that are available right now allow for some great opportunities. These are my thoughts on the content vs. art debate along with the idea that you can leverage all of these new and emerging platforms to become a better storyteller. Watch Bounty Free …

1
What Is A Dynamic Ad (Part Two) 20:39

3+ y ago20:39

20:39

In Episode 97 of the Sound In Marketing Podcast, I conclude my chat with Sam Crowther of A Million Ads. We discussed relevancy and connection in ads, synthetic voice, and the creativity of dynamic ads in real time. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For further inquiries, emai…

1
What Is A Dynamic Ad (Part One) 17:34

3+ y ago17:34

17:34

In Episode 96 of the Sound In Marketing podcast, I talked with Sam Crowther of A Million Ads. We discussed the actual definition, utility, and the three drivers for human attention (personal relevance, contextual relevance, and threat). --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For f…

1
What is Sensory Perception (Part Two) 20:53

3+ y ago20:53

20:53

Sensory experiences are not limited to one sense or one moment. Lots of factors are at play and that's what Alejandro and I talk about in Episode 95 of the Sound In Marketing Podcast. Alejandro Salgado is the owner and founder of Atrianna, a tech company for market insights generation and predictions. https://atrianna.com/ We talked about telling a…

1
What is Sensory Perception (Part One) 21:02

3+ y ago21:02

21:02

In episode 94 of the Sound In Marketing Podcast, I talked with Alejandro Salgado of Atrianna, a tech company for market insights generation and predictions. We talked about the definition of sensory perception, reality being a holistic feeling, our human simplification through categorization, and how you can actually retrain the senses to perceive …

1
What Is Synthetic Voice (Part Two) 15:34

3+ y ago15:34

15:34

What Is Synthetic Voice (Part Two) with Rupal Patel of VocalID. We talked about how the human element in machine learning is absolutely necessary, hesitant adopters, the broader voice ability, and the accessibility to brands of all sizes. To learn more about Rupal and her company, follow her on Linkedin and Twitter. For more on sound in marketing, …

1
The Future of Filmmaking in a Post-Pandemic World #2 10:29

3+ y ago10:29

10:29

How we might respond and the future of filmmaking in a post-pandemic world. My thoughts on solo filmmaking, maximizing opportunities, and the future. I used Artlist for all the music in this episode. If you want to get two free months with your subscription, sign up at my affiliate link: https://www.jaredisham.com/artlist I use Bluehost to host all…

1
What Is Synthetic Voice (Part One) 16:57

3+ y ago16:57

16:57

What Is Synthetic Voice (Part One) with Rupal Patel of VocalID. We talked about how synthetic voice can help those with disabilities and give a voice identity, utility vs. humanity, and concatenate speech synthesis vs. machine learning models. To learn more about Rupal and her company, follow her on Linkedin and Twitter. For more on sound in mark…

1
What Is Sonic Branding (Part Two) 25:05

3+ y ago25:05

25:05

In Episode 91 of the Sound In Marketing podcast, I talked with Daniel Jackson of Sonicbrand. We talked about the importance of intentionality in your sound strategy, perception of quality based on industry, music’s purpose being to provide emotional context, how sonic branding is incredibly subjective, and the trick is in the execution. For more on…

1
What Is Sonic Branding (Part One) 22:02

3+ y ago22:02

22:02

In episode 90 of the Sound In Marketing podcast, I talked with Daniel Jackson of Sonicbrand about the power of sonic branding being in its ability to be distinct, memorable, flexible and honest elements of brand identity and experience. However, this doesn’t happen without a sound strategy and proper management of the assets created. For more on so…

1
What Is Sensory Marketing (Part Two) 26:55

3+ y ago26:55

26:55

In Episode 89 of the Sound In Marketing Podcast, I concluded my conversation with Simon Faure Field of Equal Strategy. We talked about customer service and tapping into a sensorial perspective to create a real connection. For more information on Simon and his company, go to Linkedin, Equal Strategy’s website or you can email him at simon.faure-fiel…

Podcasts Worth a Listen

Dreamr Productions Podcasts

Podcasts Worth a Listen