The Performance Purr

Sound in Marketing

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2M ago 20:25

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What if the signature sound for a sleek Scandinavian EV was inspired by a cat’s purr? Vinn hit the gas on that idea, while General Motors shifted into a full sound and driving ecosystem of experience. Which sound story will drive more vehicles off the lot?

Here are some links to episodes referenced or expanded upon within the episode.

The State of Sonic Branding- We explore sonic branding's evolution, impact, and future. I interviewed everyone from audio logo inventors to current audio alchemists helping shape sonic strategies around the world:
The Sound of General Motors- Part One and Two of my 1st interview with Jay. We go deep into the process of making sound for cars, both gasoline and electric vehicles.

Want more Sound In Marketing? I gotcha. Here are a few more episodes to get you started.

Are Jingles Better Than Sonic Logos?- What’s the difference between a jingle and a sonic logo? Aren’t they the same thing?
What Is Sensory Perception- part one and two- the importance of engagement and perspective.
Chevy Silverado’s Walter The Cat- part one and two. Thoughtful music selection with a well-thought-out script made for a campaign that got this non-truck gal interested in trucks.

Thank you to Jay Kapadia and the team at General Motors for your wisdom and insights. Thank you also to Artlist.io for your supporting sounds and music. You never disappoint.

Let’s make this world of sound more intriguing, more unique, and more on brand.

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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.

Want your very own Make Sound On Purpose mug? You can find it here.

For further inquiries, email Jeanna at mailto:[email protected]

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

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