The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Content provided by Caryn Terradas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Caryn Terradas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Reels, TikToks, and Shorts, Oh My!: Mastering Micro-Content
Manage episode 488394977 series 3443984
Content provided by Caryn Terradas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Caryn Terradas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Short-form video has revolutionized social media marketing, becoming the critical content format that businesses can no longer afford to ignore. Whether you're running a small business, managing a nonprofit, or building a personal brand, mastering short-form video is essential for success in 2025. From shrinking attention spans to algorithmic prioritization, short-form content offers unmatched advantages that can transform your marketing strategy and drive measurable business results.
In this episode, we will explore these essential topics:
00:31 What is Short-Form Video and Why It Matters
00:44 Brief Content for Quick Consumption and Instant Gratification
01:06 Key Characteristics: Concise and High-Impact Messaging
01:21 Get to the Point - No More Dragging Out Content
01:41 Visually Driven with Engaging Quick Cuts and Trending Audio
01:51 Mobile-First Consumption - Everyone's Watching on Their Phone
02:04 Higher Shareability and Viral Potential
02:17 Authenticity Over Polish - Raw and Real Content Wins
02:38 Algorithm Favorability Across Every Platform
02:51 Why Short-Form Video is Critical for Social Media Success
03:28 Matching Shrinking Attention Spans - 15 to 90 Seconds
03:59 Algorithmic Prioritization on All Major Platforms
04:25 Higher Engagement Rates and Audience Growth
05:26 Increased Discoverability for New Followers
06:03 Stronger Storytelling in Brief Bursts
06:19 Higher Conversion Potential with Direct Action Integration
06:51 Cost-Effective and Easier Production Requirements
07:08 Repurposing Content Across Multiple Platforms
07:51 Short-Form Video is Critical - Not Optional for 2025
08:12 Next Week: The Power of Live Video
To get a FREE Content Calendar: Click HERE
To see the video: Click HERE
To read the blog: Click HERE
Connect With Us!
Facebook: Click HERE
Instagram: Click HERE
TikTok: Click HERE
LinkedIn: Click HERE
Website: Click HERE
YouTube: Click HERE
Twitter: Click HERE
Membership Program: Social University
We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
116 episodes
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Manage episode 488394977 series 3443984
Content provided by Caryn Terradas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Caryn Terradas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Short-form video has revolutionized social media marketing, becoming the critical content format that businesses can no longer afford to ignore. Whether you're running a small business, managing a nonprofit, or building a personal brand, mastering short-form video is essential for success in 2025. From shrinking attention spans to algorithmic prioritization, short-form content offers unmatched advantages that can transform your marketing strategy and drive measurable business results.
In this episode, we will explore these essential topics:
00:31 What is Short-Form Video and Why It Matters
00:44 Brief Content for Quick Consumption and Instant Gratification
01:06 Key Characteristics: Concise and High-Impact Messaging
01:21 Get to the Point - No More Dragging Out Content
01:41 Visually Driven with Engaging Quick Cuts and Trending Audio
01:51 Mobile-First Consumption - Everyone's Watching on Their Phone
02:04 Higher Shareability and Viral Potential
02:17 Authenticity Over Polish - Raw and Real Content Wins
02:38 Algorithm Favorability Across Every Platform
02:51 Why Short-Form Video is Critical for Social Media Success
03:28 Matching Shrinking Attention Spans - 15 to 90 Seconds
03:59 Algorithmic Prioritization on All Major Platforms
04:25 Higher Engagement Rates and Audience Growth
05:26 Increased Discoverability for New Followers
06:03 Stronger Storytelling in Brief Bursts
06:19 Higher Conversion Potential with Direct Action Integration
06:51 Cost-Effective and Easier Production Requirements
07:08 Repurposing Content Across Multiple Platforms
07:51 Short-Form Video is Critical - Not Optional for 2025
08:12 Next Week: The Power of Live Video
To get a FREE Content Calendar: Click HERE
To see the video: Click HERE
To read the blog: Click HERE
Connect With Us!
Facebook: Click HERE
Instagram: Click HERE
TikTok: Click HERE
LinkedIn: Click HERE
Website: Click HERE
YouTube: Click HERE
Twitter: Click HERE
Membership Program: Social University
We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
116 episodes
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Similar to Social University
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The ...
…
continue reading
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to fi ...
…
continue reading
Welcome to The GaryVee Audio Experience, hosted by entrepreneur, CEO, investor, content creator, and public speaker Gary Vaynerchuk. On this podcast, you'll find a mix of the Podcast With Friends episodes, WineText TV recaps, Keynote Speeches on marketing and business, interviews, and fireside chats I've given. Enjoy!
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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