Are you tired of pouring countless hours into social media only to see minimal returns for your B2B company? You're posting regularly, engaging with followers, and creating what you think is valuable content - but where are the leads? If you're frustrated with social media feeling more like a time sink than a lead generation machine, you're not alone. Many B2B marketers struggle to connect their social media efforts to actual business results, leaving them questioning whether it's worth the investment at all. What if you're just doing it wrong? What if there was a way to transform your social media strategy from a resource drain into a powerful lead-generation engine?

That's exactly what we're diving into today with our expert guest, Katie Street. As the founder of Street Agency and host of one of the UK's leading marketing podcasts, Katie has helped countless B2B companies transform their social media approach from aimless activity into strategic lead generation. Her agency's innovative approach to B2B marketing has revolutionized how companies think about and execute their social media strategies, consistently delivering measurable results and qualified leads for their clients.

Social Pulse Podcast host Mike Allton asked Katie Street about:

🧡 Strategic Content Planning: Learn how to create and distribute content that actually attracts and converts B2B decision-makers

🧡 Effective Time Management: Discover how to optimize your social media efforts to maximize ROI while minimizing time investment

🧡 Lead Generation Framework: Master the proven system for turning social media engagement into qualified business leads

Learn more about Katie Street

• Connect with Katie Street on LinkedIn

Resources & Brands mentioned in this episode

• Learn more about Agorapulse with a free demo
• Street Agency
• Custom GPTs for Marketers: Work Smarter, Not Harder
• The AI Tactic That’s Saving Me Hours Every Week: the Custom GPT
• Shopify
• Commerce Tools
• Big Commerce
• Contentful
• ChatGPT
• AI Hat Podcast
• Gemini gems
• Cognizant
• Apollo
• Meet Alfred
• Sales Navigator
• Dux-Soup
• Bake Off
• Masterchef
• HSBC
• NinjaCat
• Monday.com
• Adobe
• Tapio
• Agorapulse, we released Threads support
• Jasper
• Gemini
• Deep Research
• Notebook LM
• Star Wars
• Maryanne Damarzo
• Andy Lambert
• ContentCal
• Grace Andrews.
• Flight Studio
• B2B marketing Institute by LinkedIn
• Jennifer Shaw-Sweet
• Tyrona Heath
• Marketing In The Madness Podcast

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/how-to-generate-real-b2b-leads-that-convert

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.

Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.