Have you ever looked at your marketing assets and thought, "These look amazing… but are they actually driving results?" It's a challenge that keeps many B2B marketers up at night. Your creative assets might be visually stunning, perfectly on-brand, and absolutely beautiful - but are they converting? Are they truly connecting with your audience and moving the needle on your business objectives? If you're struggling with this balance between artistic excellence and business impact, you're not alone. Many marketing teams find themselves trapped in the cycle of creating visually appealing content that fails to drive meaningful engagement or conversions. That's exactly what our guest today is here to help us understand and overcome.

Today, we're joined by Meisha Patterson, a dynamic digital marketing expert with a decade of experience who currently orchestrates the digital presence of VMware Explore. As a self-proclaimed marketing enthusiast who's been passionate about campaigns since high school, Meisha has established herself as a respected voice in the B2B marketing space, particularly in the tech sector. She recently led a transformative creative refresh that turned beautiful-but-abstract marketing assets into powerful conversion drivers, and she's here to share her insights on how to make creative work harder for your business.

Social Pulse Podcast host Mike Allton asked Meisha Patterson about:

🧡 Beauty Meets Business - Learn how to create marketing assets that don't just look good but actually drive measurable business results

🧡 Strategic Creative Evolution - Understand the process of transforming existing creative assets while maintaining brand consistency and improving performance

🧡 Data-Driven Creativity - Discover how to use metrics and testing to inform and optimize your creative strategy while maintaining artistic integrity

Learn more about Meisha Patterson

• Connect with Meisha Patterson on LinkedIn
• Connect with Meisha Patterson on X

Resources & Brands mentioned in this episode

• VMware Explorer
• Learn more about Agorapulse with a free demo
• Jaguar
• Agorapulse Agency Summit: A Masterclass for Agency Owners
• LinkedIn Teams
• LinkedIn ads library
• Dribbble
• Superside Unveils Superads: An AI-Powered Analytics Platform to Boost Campaign ROI

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/building-marketing-assets-that-drive-real-results

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Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.