Today, Sammi’s doing something a little different. She’s pulling back the curtain on her five years at Amazon—and the lessons she’s bringing with her as she builds Social Currency.

Sammi breaks down the three Amazon frameworks that really work: customer obsession (yes, the empty chair in meetings is real), the fiery but brilliant “disagree and commit rule,” and the counterintuitive magic of writing a press release… before you build a thing. These aren’t corporate clichés—they’re surprisingly practical tools that can help you move faster, make smarter calls, and grow something people actually care about.

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Here’s what Sammi covers today:

00:00 Introduction and Overview

00:30 From Amazon to Entrepreneurship

00:46 Inside Amazon’s Ecosystem

01:38 The Playbook That Lasts

02:06 #1 - Customer Obsession

04:40 #2 - Disagree and Commit

07:17 #3 - Writing PR FAQs

08:49 Takeaways You Can Use

09:23 How to Show Social Currency Some Love

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