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How to Guide Visitors from Hello to Heck Yes
Manage episode 516159254 series 3468380
Most websites are designed like digital brochures.
Pretty. Informative. Full of stuff.
But not persuasive.
If your visitors have to figure out where to go or what to do next, you’re losing them.
In today’s episode, I’m showing you how to create conversion paths — intentional flows through your site that guide people from “hello” to “heck yes, I’m in.”
Whether your goal is to get people to sign up, book a call, or make a purchase — this will change how you think about your site forever.
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Chapters
1. How to Guide Visitors from Hello to Heck Yes (00:00:00)
2. From Brochure To Converter (00:01:24)
3. Defining Conversion Paths (00:02:40)
4. Core Path Types That Work (00:03:46)
5. Why Visitors Drop Off (00:04:56)
6. The 10-Minute Mapping Exercise (00:06:12)
7. Store Layouts As A Website Model (00:08:05)
8. Test And Tighten Your Path (00:09:17)
9. Closing And Subscriber Ask (00:10:04)
132 episodes
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