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Homepage Mistakes That Are Quietly Repelling Your Best Clients
Manage episode 514856941 series 3468380
Your homepage is often the first impression your business makes.
But here’s the truth: most homepages are quietly repelling the very people you want to work with.
In today’s episode, I’m walking you through the most common homepage mistakes I see (even on beautiful, modern websites)... and how to fix them.
We’ll cover design, copy, and strategy—because it's not about looking good, it's about guiding action.
And at the end, I’ll give you a simple test you can run today to see if your homepage is helping or hurting your conversions—so stick with me.
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Chapters
1. Why Homepages Fail (00:00:00)
2. Show Intro And Host Credibility (00:00:45)
3. The 3–5 Second Rule (00:01:16)
4. Mistake 1: Vague Headlines (00:01:56)
5. Mistake 2: Weak Layout And CTAs (00:02:18)
6. The Homepage’s Real Job (00:03:29)
7. A Simple Headline Formula (00:03:41)
8. Mistake 3: Missing Trust Signals (00:04:27)
9. Feeling Stuck And The Course (00:06:19)
10. The Three-Minute Phone Test (00:07:25)
11. Borrowing Trust When You’re New (00:08:23)
12. Wrap Up And Reviews (00:08:44)
131 episodes
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