Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Further Together: Fundraising Strategies for Nonprofit Organizations. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Further Together: Fundraising Strategies for Nonprofit Organizations or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Social Enterprise: Earned Revenue for Nonprofits

20:03
 
Share
 

Manage episode 501183612 series 2445820
Content provided by Further Together: Fundraising Strategies for Nonprofit Organizations. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Further Together: Fundraising Strategies for Nonprofit Organizations or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

Social enterprises aren't only about earning or diversifying revenue; they’re key to finding creative, sustainable ways to advance your mission while serving your community with dignity.

In this episode of The Small Nonprofit Podcast, host Maria Rio chats with Tom Armitage, who has been leading The SEED, a project of the Guelph Community Health Centre, for almost 10 years. The SEED is dedicated to ensuring that everyone in the community has access to good food, and along the way they have built innovative programming, including a social enterprise, that rethink how nonprofits can deliver impact.

Meet the Guest

Tom Armitage is the driving force behind The Seed. With a background in agriculture and local food systems, not business, he is proof that passion and persistence matter more than waiting to get an MBA. Over nearly a decade, Tom has helped grow The SEED from a central food distribution idea into a multi-program social enterprise reaching thousands of people.

5 Key Takeaways

  1. Start with Real Community Needs
    The SEED was born out of a lack of infrastructure in Guelph. Agencies were struggling with storage and distribution, while people facing poverty were subjected to invasive, stigmatizing processes. Centralizing food storage and access improved both dignity and efficiency.
  2. Social Enterprise is Part of the Solution, Not the Whole Answer
    From the beginning, The SEED designed a wholesale program that took a small margin on food sales, stretching limited grant further. But Tom is clear - no single program fully funds itself. Social enterprises can reduce reliance on grants, but it does not automatically eliminate the need for funders and donors.
  3. Pilot First, Scale Later
    The SEED did not dive into big projects overnight. They started small - like testing sliding-scale markets - then expanded when the model worked. This iterative approach minimized risk and made scaling more sustainable.
  4. Speak the Language of Business
    By talking about margins, efficiencies, and outcomes, Tom found that funders and business leaders connect more easily with The SEED‘s mission. It builds credibility and opens new doors for partnerships.
  5. Don’t Lose Sight of the Big Picture
    Even with impressive growth moving millions of dollars’ worth of food annually, Tom always brings conversations back to the root causes of food insecurity: poverty and income inequality. Programs help, but systemic change is what really solves the problem.

🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, productivity & tools, and donor engagement strategies that work. We're here to eliminate nonprofit burnout and boost your donations!

3 Actionable Tips for Small Nonprofits & Fundraisers

  1. Ask Tough Questions Before Launching a Social Enterprise
    Look at your fundraising strategy first and think carefully about your participants. Will charging for a service create barriers? If they aren’t your customers, who is? How will you reach them? Social enterprise should enhance your mission, not compete with it.
  2. Start Small, Learn, and Grow
    Instead of going all-in, test your idea at a small scale. Use real-world results to refine the model and build a stronger case for funders when you are ready to expand.
  3. Frame Impact in Business Terms
    When speaking to donors, funders, or local businesses, use language they understand - like ROI, efficiency, and value creation

Support the show

  continue reading

297 episodes

Artwork
iconShare
 
Manage episode 501183612 series 2445820
Content provided by Further Together: Fundraising Strategies for Nonprofit Organizations. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Further Together: Fundraising Strategies for Nonprofit Organizations or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

Social enterprises aren't only about earning or diversifying revenue; they’re key to finding creative, sustainable ways to advance your mission while serving your community with dignity.

In this episode of The Small Nonprofit Podcast, host Maria Rio chats with Tom Armitage, who has been leading The SEED, a project of the Guelph Community Health Centre, for almost 10 years. The SEED is dedicated to ensuring that everyone in the community has access to good food, and along the way they have built innovative programming, including a social enterprise, that rethink how nonprofits can deliver impact.

Meet the Guest

Tom Armitage is the driving force behind The Seed. With a background in agriculture and local food systems, not business, he is proof that passion and persistence matter more than waiting to get an MBA. Over nearly a decade, Tom has helped grow The SEED from a central food distribution idea into a multi-program social enterprise reaching thousands of people.

5 Key Takeaways

  1. Start with Real Community Needs
    The SEED was born out of a lack of infrastructure in Guelph. Agencies were struggling with storage and distribution, while people facing poverty were subjected to invasive, stigmatizing processes. Centralizing food storage and access improved both dignity and efficiency.
  2. Social Enterprise is Part of the Solution, Not the Whole Answer
    From the beginning, The SEED designed a wholesale program that took a small margin on food sales, stretching limited grant further. But Tom is clear - no single program fully funds itself. Social enterprises can reduce reliance on grants, but it does not automatically eliminate the need for funders and donors.
  3. Pilot First, Scale Later
    The SEED did not dive into big projects overnight. They started small - like testing sliding-scale markets - then expanded when the model worked. This iterative approach minimized risk and made scaling more sustainable.
  4. Speak the Language of Business
    By talking about margins, efficiencies, and outcomes, Tom found that funders and business leaders connect more easily with The SEED‘s mission. It builds credibility and opens new doors for partnerships.
  5. Don’t Lose Sight of the Big Picture
    Even with impressive growth moving millions of dollars’ worth of food annually, Tom always brings conversations back to the root causes of food insecurity: poverty and income inequality. Programs help, but systemic change is what really solves the problem.

🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, productivity & tools, and donor engagement strategies that work. We're here to eliminate nonprofit burnout and boost your donations!

3 Actionable Tips for Small Nonprofits & Fundraisers

  1. Ask Tough Questions Before Launching a Social Enterprise
    Look at your fundraising strategy first and think carefully about your participants. Will charging for a service create barriers? If they aren’t your customers, who is? How will you reach them? Social enterprise should enhance your mission, not compete with it.
  2. Start Small, Learn, and Grow
    Instead of going all-in, test your idea at a small scale. Use real-world results to refine the model and build a stronger case for funders when you are ready to expand.
  3. Frame Impact in Business Terms
    When speaking to donors, funders, or local businesses, use language they understand - like ROI, efficiency, and value creation

Support the show

  continue reading

297 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play