SEO can feel vague, but for financial firms it’s one of the most reliable ways to grow beyond referrals while staying compliant.

In this guest convo, Beth Chernes from Beth Chernes & Co breaks down practical, video-first SEO, keyword research that starts with client language, and simple website fixes that build trust and convert.

In this episode, I sit down with Beth, to chat about:

• What “search everything” SEO really means for financial firms in 2025
• How to use video-first SEO to get your content found and drive qualified leads
• Simple keyword strategies that start with your clients’ language, not just data
• How long it actually takes to see results
• The biggest website mistakes costing firms leads and how to fix them

Grab your free resource from Beth:

Million Dollar SEO Playbook:

https://bethchernes.co/million-dollar-seo-playbook

About the Guest:

Beth Chernes, J.D., is an SEO strategist and digital marketer who started her boutique agency, Beth Chernes & Co., in 2020 with a mission to help financial firms, B2B companies, and nonprofits achieve measurable results from their websites. She’s known for her approachable style, clear communication, and results that speak for themselves: helping clients generate millions in revenue through organic search. When she’s not deep in data, Beth is recognized as an award-winning volunteer and is happiest spending time with her family which is often at Disney or planning their next getaway.

Connect with Beth below:

LinkedIn: https://www.linkedin.com/in/bethchernes/

Facebook: https://www.facebook.com/BethCWrites

Instagram: https://www.instagram.com/bethcwrites/