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63. Finding a Marketing Home Base for Your Accounting Firm
Manage episode 517825609 series 3574263
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LinkedIn might feel like the “suit and tie” of social media… but your real growth comes from picking a home base; the one place you’ll consistently show up with clear messaging and value.
In this episode, I break down:
- What a “marketing home base” is and why it matters
- How to pick the platform that fits you (and your ideal client)
- The case for choosing depth over being everywhere
- How to research where your clients actually hang out
- A realistic six-month test-and-adjust plan
- Which platforms fit which goals
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