Every Amazon seller wrestles with risk, should you take a small loss today to unlock bigger opportunities tomorrow?

In this episode, Brian and Robin Joy unpack the myths and mindsets around risk tolerance, testing, and building a sustainable business.

You’ll hear:

• Why “losing a little to win a lot” only works if it’s part of a strategy, not a gamble

• How to use the 3-Step Check and Keepa data to frame risk without getting blindsided

• The real purpose of early tests (hint: it’s not winning every time)

• How to handle the emotional rollercoaster of failed tests without letting shame or fear derail you

• Why your long-term wins depend on reps, patience, and building a foundation, not quick dopamine hits

This is a conversation about risk, resilience, and the upside of sticking with the process long enough to see the breakthroughs.

Special guest at the conclusion of today's show, Jeff Schick of JeffSchick.com answers the question: "Can I ignore messages that come to me via Amazon messaging from other sellers?"

Watch this video on our YouTube channel here: https://youtu.be/4UCcT5-AH8M

Show note LINKS:

SilentSalesMachine.com - Text the word “free” to 507-800-0090 to get a free copy of Jim’s latest book in audio about building multiple income streams online (US only) or visit https://silentjim.com/free11

SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options.

My Silent Team Facebook group. 100% FREE! https://www.facebook.com/groups/mysilentteam - Join 82,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!

ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated free for life!

SilentJim.com/kickstart - If you want a shortcut to learning all you need to get started then get the Proven Amazon Course and go through Kickstart.

SilentJim.com/thesystem - (aka as 3P Mercury) - The complete workflow software we created on our team. "The System" automates your Amazon reselling/wholesale business the same way Khang (the creator) automated his $3million reselling business and made it HANDS FREE!