Exploring the Interplay of Geography, AI and Business Culture with Omneky CBO, Matt Swalley

Side Hustle City

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Imagine traversing diverse cities and cultures, from the rural charm of Carmel, Indiana to the sun-soaked sophistication of Newport Beach, California. How would that shape your personal and professional life? Our guest, Matt Swalley, along with yours truly and my co-host Kyle Stevie, share our firsthand experiences of these unique journeys. We discuss how we've successfully adapted to different lifestyles and business environments, providing a fresh perspective on the relationship between geography and business culture.
Do you feel like you're missing out on the AI revolution? Fear not! We delve into how AI is transforming business marketing, making tasks like blog writing and ad copy generation seamless. But, it's not just about the benefits - we also tackle the challenges and ethical implications including bias and the importance of human input. We then transition into a conversation with the CBO of Omneky, a pioneering company that's leveraging AI to create innovative advertising content. You'll learn about AI avatars, video production, and how data analytics is key to gaining a competitive edge in digital advertising.
Finally, we discuss the role of tools such as HubSpot in digital advertising and the complexities of running a high-growth company. We reflect on the advantages and challenges associated with using AI in advertising, with a particular emphasis on the increasing need for compliance and legal considerations. So whether you're an entrepreneur in the making, a seasoned business owner, or just interested in how tech is shaping our world, this episode is packed with insightful stories and expert advice.
About Omneky:
Omnkey is a platform that collects and analyzes data from a user’s past ad campaigns, then generates ads using deep learning algorithms and OpenAI’s DALLE-2 and GPT-4 models. Matt Swalley and his team know first hand how hard A/B testing is to scale and how much money is wasted on inefficient ads. By combining the ability of AI to quantify design and generate creative content, Omnkey is democratizing growth and empowering small businesses.
Next Steps:
As you're inspired to embark on your side hustle journey after listening to this episode, you might wonder where to start or how to make your vision a reality. That's where our trusted partner, Reversed Out Creative comes in.
With a team of experienced professionals and a track record of helping clients achieve their dreams, they are ready to assist you in reaching your goals. To find out more, visit www.reversedout.com. We also recently launched our YouTube Channel, Marketing Pro Trends, which summarizes all of our blog posts.

Everyday AI: Your daily guide to grown with Generative AI
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Chapters

1. Exploring the Interplay of Geography, AI and Business Culture with Omneky CBO, Matt Swalley (00:00:00)

2. Success Stories (00:00:11)

3. AI Impact on Business Marketing (00:13:02)

4. [Ad] Everyday AI: Your daily guide to grown with Generative AI (00:13:02)

5. (Cont.) Success Stories (00:13:48)

6. Generating AI-Powered Advertising Content (00:25:41)

7. Automating Creative Advertising Processes (00:31:54)

8. Using HubSpot for Data and Marketing (00:37:15)

223 episodes