The Reddit Gold Mine B2B Marketers Are Completely Ignoring: Alvin Gunputh, Thredd Shots Of Wisdom podcast

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The Reddit Gold Mine B2B Marketers Are Completely Ignoring: Alvin Gunputh, Thredd

2d ago 55:09

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Alvin Gunputh, Content and Social Media Lead at Thredd, has a unique background - former police officer turned fintech marketer who brings structured frameworks to creative chaos. In this conversation, we explore why he'd choose organic over paid media, the Reddit gold mine B2B marketers are ignoring, and why AI-generated content makes him cringe. Plus, he shares an honest campaign failure story and reveals the employee advocacy program he's building at Thredd.What We Cover:• Why AI-generated content floods B2B feeds but fails to engage• The truth about LinkedIn engagement farming and why it looks desperate• How his police officer framework thinking shapes marketing processes• Why he'd pick organic over paid media (and what that means for strategy)• The Reddit discovery moment that proved dark social's value for B2B• His biggest B2B campaign failure and what he learned from it• Why brands trying too hard to be comical on LinkedIn misses the mark• Quality vs quantity when scaling B2B social content• The 442 employee advocacy framework (4 months, 4 people, 2 pillars, 2 posts/week)• Current tests: Instagram/TikTok for B2B fintech and thought leadership ads• Why most B2B companies throw money at LinkedIn without proper researchKey Takeaways: ✓ How to use Reddit for authentic brand research and discovery ✓ Framework approach to crisis communications and campaign management ✓ Why organic content requires more strategic thinking than paid ✓ Building employee advocacy programs that actually work ✓ Regional budget allocation strategies for global LinkedIn campaigns ✓ The importance of processes and frameworks as you move up in marketingGuest Bio: Alvin Gunputh is the Content and Social Media Lead at Thredd, a fintech company operating in the payments space as an issuer processor. With 13 years of experience in social and digital marketing, Alvin brings a unique perspective shaped by his background as a former police officer and UEFA qualified football coach. He's responsible for Thredd's social media strategy, content creation, SEO integration, and launching their employee advocacy program.Connect with Alvin: LinkedIn Thredd WebsiteConnect with Macloud: LinkedIn Humble Roots Website Podcast Info: Shots of Wisdom is a B2B marketing podcast where we have unfiltered conversations with marketing leaders about what's actually working right now in brand, demand, and leadership. No nonsense, no theory - just battle-tested strategies and honest insights you can implement this week.Sponsor: This episode is brought to you by Humble Roots - a B2B fintech paid media agency helping companies with £3M+ ARR stop wasting ad budget on broad targeting by mapping actual buying committees and reaching the influencers who really move deals forward, not just the decision makers everyone else is chasing.

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