Shots of Wisdom brings you strategic conversations with B2B marketing leaders who are driving real growth. From CMOs to VPs of Marketing, we explore the tactics, challenges, and insights behind successful B2B marketing strategies. Whether you're scaling paid media, building content engines, or navigating complex sales cycles, these conversations deliver actionable wisdom for marketing professionals. Hosted by Macloud Moyo, founder of Humble Roots Agency.
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Macloud Moyo Podcasts

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Stop Calling It Open Banking - Ozone API, Katie Hayes on Why FinTech Marketing Language Is Broken
41:07
41:07
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41:07Katie Hayes from Ozone API reveals why FinTech marketing language is fundamentally broken and what to do about it. Key insights: Why "open banking" needs a complete rebrand The spray & pray mistake burning marketing budgets How to market to developers AND commercial teams Why regulatory compliance is your competitive advantage AI co-pilot strategie…
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#11 Evolve OR Die with Elfried Samba
1:13:22
1:13:22
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1:13:22Elfried Samba is the Head of Digital Community at Gymshark - Gymshark are one of the fastest growing and most recognisable fitness apparel and accessories brands, supported by over 5 million highly engaged social media followers and customers in 100’s of countries. Instagram - https://www.instagram.com/elfriedsamba/ LinkedIn - https://uk.linkedin.c…
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#10 Environment, Greatness & Happiness with Hugh Thomas
54:08
54:08
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54:08Hugh Thomas is the CEO & Co-Founder of Ugly Drinks - Ugly Drinks is a range of 100% natural fruit infused sparkling waters with no sugar, no sweeteners, no calories and no artificial ingredients.Instagram - www.instagram.com/uglyhugh/Twitter - twitter.com/uglyhughFacebook - www.facebook.com/uglyhughLinkedIn - www.linkedin.com/in/hwthomas/Website - …
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A short clip from the Alex McCann Podcast, enjoy! New pod coming this Wednesday the 25th of April.
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#9 Goals, Fill The Gaps & Connect with Alex McCann
47:05
47:05
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47:05Alex McCann owns and runs Altrincham HQ working with businesses to make more of Social Media Marketing and deliver results via Social Media training or Management Packages.- In December 2011 they were (and still are) ranked number 1 for Social Media Marketing in the UK on Freeindex- 250+ Recommendations on Linkedin- Businesses / organisations they'…
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Monday Mindset - Conor Rees - Environment & Creativity
1:17
1:17
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1:17A short clip from the Conor Rees Podcast, enjoy! New pod coming this Wednesday the 11th of April.
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#8 Passion, Creativity & Authenticity with Conor Rees
1:07:24
1:07:24
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1:07:2499 Percent Lifestyle is a one-man magazine run by Conor Rees. Conor is a Journalism graduate who began 99 Percent Lifestyle straight out of University in 2015. Since then, and the official launch of 99 Percent Lifestyle Volume 1, Conor has won multiple Media and Journalism awards at the annual MMS Awards 2016, as well as being a judge at the presti…
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A short clip from the Tim Hyde Podcast, enjoy! New pod coming this Wednesday the 4th of April.
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Monday Mindset - Ayman Podcast - Comfortable
0:21
0:21
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0:21A short clip from the Ayman Podcast, enjoy!
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Monday Mindset - Ayman Podcast - Self Belief
0:34
0:34
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0:34A short clip from the Ayman Podcast, enjoy!
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A short clip from the Kay Hammond Podcast, enjoy!
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A short clip from the Aquile Smith Podcast, enjoy!
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A short clip from the Kay Hammond Podcast, enjoy!
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A short clip from the Ryan Podcast last week, Enjoy!
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Ryan is the Director at AmoCentury, incorporating Just Jelly and AmoChef, with a demonstrated history of working in the food production and hospitality industry.Linkedin - www.linkedin.com/in/ryan-tindall-462a2140/www.justjelly.co.uk/amochef.com/Facebook - www.facebook.com/rindallTwitter - twitter.com/rytindall?lang=enInstagram - www.instagram.com/…
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A short clip from the podcast with Ayman Chaudhry on patience.
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A clip from the last podcast on work ethic.
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#3 Naivety, Stubbornness & Doggedness with Kay Hammond - Shots of WisdomKay Hammond is the CEO and founder of TAMBA, a multi-award-winning social media, influencer marketing, viral and digital marketing agency in London and Staffordshire.She has worked with clients including Christian Aid, Nordcurrent, Pirelli, Binatone, Expedia, Dell, Kylie Minogu…
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