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Stop Calling It Open Banking - Ozone API, Katie Hayes on Why FinTech Marketing Language Is Broken
Manage episode 503963658 series 1913829
Content provided by Macloud Moyo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Macloud Moyo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Katie Hayes from Ozone API reveals why FinTech marketing language is fundamentally broken and what to do about it.
Key insights:
- Why "open banking" needs a complete rebrand
- The spray & pray mistake burning marketing budgets
- How to market to developers AND commercial teams
- Why regulatory compliance is your competitive advantage
- AI co-pilot strategies that actually work
Katie drops truth bombs about B2B FinTech marketing, work-life balance with twins, and why the FinTech community is surprisingly collaborative.
Connectwith Katie: LinkedIn: https://www.linkedin.com/in/katiejayhayes/
Ozone API: https://ozoneapi.com
Connectwith Macloud:
LinkedIn: https://www.linkedin.com/in/macloudmoyo/
Agency: https://humbleroots.agency
Monthly conversations with B2B marketing leaders who are actually moving the needle.
18 episodes
Share
Manage episode 503963658 series 1913829
Content provided by Macloud Moyo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Macloud Moyo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Katie Hayes from Ozone API reveals why FinTech marketing language is fundamentally broken and what to do about it.
Key insights:
- Why "open banking" needs a complete rebrand
- The spray & pray mistake burning marketing budgets
- How to market to developers AND commercial teams
- Why regulatory compliance is your competitive advantage
- AI co-pilot strategies that actually work
Katie drops truth bombs about B2B FinTech marketing, work-life balance with twins, and why the FinTech community is surprisingly collaborative.
Connectwith Katie: LinkedIn: https://www.linkedin.com/in/katiejayhayes/
Ozone API: https://ozoneapi.com
Connectwith Macloud:
LinkedIn: https://www.linkedin.com/in/macloudmoyo/
Agency: https://humbleroots.agency
Monthly conversations with B2B marketing leaders who are actually moving the needle.
18 episodes
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Similar to Shots of Wisdom
We're no longer publishing new episodes of this podcast, but check out our podcast Consider This, where we help you make sense of a major news story and what it means to you six days a week.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
9k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
The daily drama of money and work from the BBC.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it sh ...
…
continue reading
Breaking news on the environment, climate change, pollution, and endangered species. Also featuring Climate Connections, a special series on climate change co-produced by NPR and National Geographic.
…
continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
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continue reading
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