The VIP Loyalty Strategy That Works, and Why Your Subscription Might Be Illegal

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Let’s be real. Subscriptions aren’t just about shaving kits and snack boxes anymore. The Shopify brands that are winning are the ones treating subscriptions like a long-term relationship, not a quick sale. In this episode, I chat with Adam Levinter, author of The Subscription Boom and winner of the 2025 Subscription Impact Award, to unpack what’s working in subscription commerce right now... and what might get you slapped with an FTC fine. We’re talking about the $1 trillion subscription economy, why your cancellation flow could be a legal landmine, and how to create loyalty programs that don’t suck.
If you’re running a Shopify store and want to scale smarter, retain longer, and sleep better at night, this one’s a must-listen.
Key Take-aways

The subscription economy is projected to hit $1 trillion by 2028. Shopify brands should absolutely care
The FTC's Click-to-Cancel ruling is already live. If your cancellation flow is confusing, you're at risk
Paid VIP memberships outperform free loyalty programs in retention and revenue
Most subscription churn happens early. Your onboarding game needs to be tight
Referral strategies are massively underutilized by Shopify brands
Voluntary churn and payment failure churn are two different beasts. Treat them accordingly
Amazon is no longer the enemy of DTC. It’s a smart secondary channel for Shopify growth
If you're afraid to email your subscribers, your offer isn’t valuable enough

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Resources & Links Mentioned in the Show

Adam Levinter on LinkedIn: https://www.linkedin.com/in/adam-j-levinter-sbase/
Scriberbase (Subscription Consulting): https://www.scriberbase.com
Axis Brands Group (Shopify and Amazon Growth): https://www.axisbrandsgroup.com
SubSummit Conference: https://subsummit.com
The Subscription Boom (book): https://a.co/d/8IGyh9A
SKOOL - Subscription Scale Course: https://www.skool.com
Bold Subscriptions App: https://www.boldcommerce.com/subscriptions
Judge.me Reviews: https://judge.me
Gorgias Helpdesk: https://www.gorgias.com
Liquid Death (case study example): https://liquiddeath.com

37 episodes

#Entrepreneur #Business #Jay Myers