🏆 SHOPIFY 1% WINS: Offer vs Landing Page. Which is more important?

Shopify1Percent - The Shopify Podcast to be the Top 1% of eCommerce Stores with Jay Myers

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3M ago 16:00

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You don’t need better headlines. You need a better reason to buy. In today’s episode, I break down one of the biggest blind spots in e-commerce: your offer probably sucks. Harsh? Maybe. True? Absolutely. Too many Shopify brands are obsessing over button colors and layout tweaks, but completely ignoring the real sales driver. A killer landing page won’t save a boring product. But a killer offer can make even an average page convert like crazy.

Here’s what the numbers say. A strong offer can increase conversions by 40 percent through bundles alone. Add urgency and you’re looking at a 332 percent lift, according to CXL. And get this, MEC Labs found that 60 percent of conversions are driven by the offer, while the landing page accounts for just 20 percent. If you're running a Shopify store and still treating your product like it sells itself, this episode is your wake-up call.

Key Take-aways

60 percent of conversions come from the offer, not the page design
Value stacking like bundles, gifts, or guarantees creates perceived value
Urgency can drive conversion lifts of over 300 percent
A low price doesn’t mean a good deal unless the value feels high
Test how much value to stack before it feels "too good to be true"
Focus on your top three products and ask if they have an actual offer or just a price
Lifetime warranties and bonuses can justify higher pricing and boost trust
Your time is better spent crafting irresistible offers than tweaking page elements

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44 episodes

#Entrepreneur #Business #Jay Myers