Episode Summary

In this engaging bonus episode of She Who Dares Wins, Michelle dares you to break a rule this week. Not for the sake of rebellion, but to challenge the invisible boundaries shaping your life. From her own unconventional start in construction to examples like Liquid Death’s rule-breaking approach to branding, Michelle shows how questioning norms can unlock innovation, identity, and freedom.

She unpacks the psychology behind rule-following — from normative influence to the black sheep effect — and explores how mindful defiance can spark both personal growth and cultural change. This is your call to spot one invisible rule that feels heavy, break it, and discover what happens when you choose self-definition over conformity.

• Why we’re wired to follow rules (even the unwritten, nonsensical ones).
• How intentional rule-breaking leads to creativity and stronger self-identity.
• The role of defiance regulation in shaping growth and resilience.
• The critical mass effect: how small acts of defiance snowball into cultural change.
• Practical ways to identify and challenge hidden rules in your own life.

Notable Quotes

• "This week's dare is for you to break a rule. Not all rules are worth following."
• "We kind of put these norms in our head and these rules, but they're not actually written anywhere."
• "Thoughtful, intentional rule breaking is not reckless, it's self-definition."
• "When just a handful of people start breaking an unhelpful norm consistently, something magical happens."
• "Pick one rule and break it. Spot an invisible rule and write down that feels particularly heavy."

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