))
The NeverEnding Story: Closing the book on forgettable B2B storytelling
Manage episode 505716942 series 3654000
Content provided by Skout. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Skout or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of Shaking the B2B Tree, we’re joined by Will Stone, Communications and Content Manager at the University of Manchester, to explore why storytelling should be at the heart of every B2B strategy.
From leadership authenticity and customer-led content to the role of AI and the importance of curiosity, Will shares how stories can shape brand identity, build trust and drive engagement. We discuss how to find the stories that matter, and why marketers need to be embedded in the business to tell them well.
Want to sharpen your B2B storytelling? Get in touch with Skout at: https://skoutpr.com/
Want to sharpen your B2B game? Get in touch with Skout at: https://skoutpr.com/
7 episodes
Share
