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What if business success isn't about endless growth? Sundra Essien, co-founder of Isang's Hair and Body, returns to Shades and Layers for our 100th episode for this discussion. Sundra and I first spoke in 2020 during the first season of the podcast and a period of uncertainty in the world. Today, she returns to once again challenge everything you think you know about entrepreneurship, sustainability, and success.
Sundra's Copenhagen-based personal care company manufactures hair and body products using organic, fair-trade ingredients in an open workshop where customers can witness production firsthand. Their true mission, however, extends far beyond making and selling body care products. Isangs is a platform for addressing critical issues from supply chain transparency to social justice. As Sundra explains, these everyday products provide the perfect vehicle for sparking deeper conversations: "It's a space where people aren't expecting to have discussions about de-growth and justice and politics."
Today’s conversation serves as a reflection on how far Isang's has come since our last conversation, how they’ve leveraged social media not only to stay in business, but to continue addressing all the issues that are central to the company's founding philosophy. The company's philosophy centers on de-growth—the radical notion that businesses should question the imperative for constant expansion.

Listen now to discover how rethinking success might lead to greater satisfaction in business and life. Follow Isang's at @Isangs on Instagram, TikTok, and Facebook to learn more about their mission-driven approach.

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