How Home Service Pros Use Emotional Automation to Win Referrals and Brand Love with Caleb Baitz

Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

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Welcome to the Service Business Mastery Podcast!

Visit our website for more episodes and insights! https://www.servicebusinessmastery.com

In this episode of the Service Business Mastery podcast, hosts Tersh Blissett and Josh Crouch talk with Caleb Baitz, Vice President of Marketing at To Your Success, a company known for using gift packages to help businesses grow stronger customer relationships. Caleb shares how service business owners can use simple tools like cookies, handwritten notes, and surprise gifts to create emotional connections. He explains how thoughtful automation builds trust, drives word-of-mouth referrals, and helps businesses stand out in a busy market.

This conversation focuses on Caleb’s work helping service business owners build stronger customer relationships through automation. He shares how sending gifts like cookies, using follow-ups, and adding personal touches can create lasting loyalty. Caleb explains how small, thoughtful actions can lead to more word-of-mouth referrals, brand trust, and business growth. He highlights how caring service and simple automation can drive long-term success and deeper customer connections.

In this episode, here's what you can expect to learn:

How small gifts like cookies create loyal customers and brand trust.
Why surprise and delight make your business stand out.
The power of automation in keeping customer connections strong.
How follow-ups show care and build long-term relationships.
Why thoughtful touches can lead to more referrals and growth.

Timestamps ⏰

[00:00] - Recap

[03:33] - Episode Intro & How Service Emperor Tests Automation

[04:15] - How “To Your Success” Sparked Automation Ideas

[06:54] - Caleb’s Story & Family Business Background

[08:21] - Using Gifts Like Cookies to Wow Customers

[09:39] - How Automation Builds Emotional Connections

[12:02] - Real-Life Impact: The Massage Gift Story

[15:21] - Brand Loyalty Through Surprise and Delight

[23:22] - Why Follow-Ups and Thank-Yous Build Trust

[32:19] - Giving Value First & Staying Top of Mind

[37:10] - Competing With Big Players Using Personal Touch

[38:31] - Team Buy-In & Caring Culture Through Automation

[44:45] - Final Thoughts & How to Connect With Caleb

If you enjoyed this chat with Caleb Baitz, please leave us a review (5 stars would mean a lot 😉).

Links & References:

LinkedIn:

Website:

To Your Success

This episode is kindly sponsored by:

Free-2-grow
Sera
UpFrog
CallRail
CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
MarketStorm
Rilla
Lace.ai
Autobot.ai

Connect with us!

Tersh Blissett
Josh Crouch
Join the Service Business Mastery Facebook group for more updates!
Visit our website: www.servicebusinessmastery.com

Affiliate links:

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