If AI were a hire, this episode makes the case that it’s the team member everybody needs—from turning screenshots into calendar invites to booking calls via chat and voice, and even “training” your tools like you train a new employee.

What’s Inside:

• Screenshot → Calendar in one click. James’ “image-to-calendar” GPT converts event screenshots (title, date, time, location) into a Google Calendar URL you can save instantly—no manual entry.
• “Don’t invite your wife” (…unless you want to). How James cloned his GPT—one version auto-invites his wife, the public one doesn’t.
• From reminders to real conversations. HighLevel reduced no-shows with timely texts—and now AI can handle the reply to reschedule or confirm, conversationally.
• AI that books appointments (for real). Why chat and voice bots are already booking, collecting info, and getting people serviced—seeing it live changes everything.
• Choose systems for the right problem. When a client thought they needed job management, the real fix was pipeline automation in HighLevel first.
• Train AI like a teammate. Feed merge-field syntax, brand voice, and “how we say things” so outputs paste straight into your stack—just like coaching a new hire.
• Repurpose like a pro. A video-first workflow: wait for the transcript, then spin out descriptions, social posts, and emails.
• Mind the AI divide. Why $20/month on AI is the new table stakes—and how staying curious keeps you on the right side of change.

Click here to watch a video of this episode.
Resources Mentioned:

Google Calendar GPT
The Marketing Show

About the Guest — James Hurst

Host of The Marketing Show, builder of practical HighLevel automations and custom GPTs that business owners actually use. A two-time ClickFunnels Dream Car winner and 2023 HighLevel Affiliate Bronze award recipient, James blends a software-developer background with hands-on marketing ops to ship clean, scalable systems.

About the Host — Tiffany-Ann Bottcher

Entrepreneur, founder of Bottcher Group, and host of the Service Based Business Society podcast. She blends strategy, systems, and tech to help service businesses scale with sanity.

Creators & Guests

• Tiffany-Ann Bottcher - Host
• James Hurst - Guest