The Agentic Web: How AI Agents Are Reshaping The B2B Buyer's Journey The Future Of Content Discovery: Preparing Marketers For The Next Wave podcast

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The Agentic Web: How AI Agents Are Reshaping the B2B Buyer's Journey

7d ago 52:30

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The End of the Human Buyer: How AI Agents Are Rewriting B2B Commerce

Your website is dying. Not slowly—right now.

While you’ve been optimizing landing pages, 92% of buyers already have a vendor shortlist before they begin formal research — and it’s not happening on your website.

It’s happening in ChatGPT conversations and AI-powered tools your analytics will never see.

This expert panel dives into the transformation of B2B buying in the age of assistive and autonomous AI agents. These systems now handle vendor research, pricing evaluations, and competitive comparisons independently — reshaping the early sales funnel and rendering traditional metrics like CTRs and MQLs obsolete. Welcome to the Agentic Web — a new reality where AI assistants are the gatekeepers to your buyers.

⸻ You’ll Learn

How AI agents are becoming the new B2B decision-makers
Why MQLs, CTRs, and traditional funnel metrics are losing value
What “LLM-ready content” means for sales and marketing
How to optimize for AI-powered discovery engines (ChatGPT, Bing, Gemini, Perplexity)
Why trust and transparency still drive conversions in an AI-mediated world
How to prepare for a future where human buyers and AI agents co-exist

https://totheweb.com/blog/the-agentic-web-when-ai-agents-replace-human-buyers/

⸻ Panelists

Moderator: Rosemary Brisco, Founder, ToTheWeb — AI marketing and sales trainer specializing in generative engine optimization (GEO) and LLM-ready content strategies.

Barbara Gray - An Equity Analyst and the founder of Brady Capital Research Inc., a leading-edge investment research firm focused on technological, societal and economic disruption.

Alden Do Rosario - Founder & CEO of CustomGPT.ai, building the AI tools that are reshaping how companies interact with prospects in the Agentic web era.

Geoff Rego - Serial, customer-funded martech entrepreneur whose previous company was acquired by Oracle, bringing deep insights into how B2B buying behavior has fundamentally shifted.

Pat McQueen - With 20+ years of CRM leadership at Salesforce and E.piphany, Pat brings deep B2B go-to-market expertise to today's AI landscape. As Chief Customer Officer at Revere-AI.com, he helps organizations adapt sales and marketing strategies as generative AI transforms the buyer journey.

3 episodes