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From Google to ChatGPT: The Shift That's Stealing Your Traffic | ToTheWeb
Manage episode 514279707 series 3696339
๐๐ป ๐๐ต๐ถ๐ ๐๐ฒ๐๐๐ถ๐ผ๐ป, ๐ฅ๐ผ๐๐ฒ๐บ๐ฎ๐ฟ๐ ๐๐ฟ๐ถ๐๐ฐ๐ผ from ToTheWeb ๐ฏ๐ฟ๐ฒ๐ฎ๐ธ๐ ๐ฑ๐ผ๐๐ป ๐ต๐ผ๐ ๐๐-๐ฑ๐ฟ๐ถ๐๐ฒ๐ป ๐๐ฒ๐ฎ๐ฟ๐ฐ๐ต ๐ถ๐ ๐ฟ๐ฒ๐๐ต๐ฎ๐ฝ๐ถ๐ป๐ด ๐ผ๐ป๐น๐ถ๐ป๐ฒ ๐ฑ๐ถ๐๐ฐ๐ผ๐๐ฒ๐ฟ๐โ๐ฎ๐ป๐ฑ ๐๐ต๐ฎ๐ ๐ถ๐ ๐ฎ๐น๐ฟ๐ฒ๐ฎ๐ฑ๐ ๐ฟ๐ฒ๐๐ฒ๐ฎ๐น๐ ๐ฎ๐ฏ๐ผ๐๐ ๐๐ผ๐๐ฟ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐.
Weโll share Google Analytics data from multiple companies to highlight current traffic trends.
โบ ๐ง๐ต๐ฒ ๐๐ ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต ๐ฆ๐ต๐ฎ๐ธ๐ฒ-๐จ๐ฝ Traditional SEO is losing ground. Keywords are no longer the key driver. Web traffic to major publishersโlike The Washington Postโhas dropped nearly 50%, largely due to Google's AI Overviews.
โบ ๐๐ป๐๐ฒ๐ฟ ๐๐ต๐ฒ โ๐๐ป๐๐๐ฒ๐ฟ ๐๐ป๐ด๐ถ๐ป๐ฒโ ๐๐ฟ๐ฎ Google is evolving from a search engine into an answer engine, supplying chatbot-style summaries that reduce referral traffic
โบ ๐๐ผ๐ ๐๐๐ ๐ ๐ฆ๐ฒ๐ฒ ๐ฌ๐ผ๐๐ฟ ๐๐๐๐ถ๐ป๐ฒ๐๐ Leverage tools like Revere to peek inside large language model responsesโidentify what your brand is mentioned for, and correct misinterpretations before they shape customer perception.
โบ ๐ฅ๐ฒ๐ฎ๐นโ๐ช๐ผ๐ฟ๐น๐ฑ ๐๐บ๐ฝ๐ฎ๐ฐ๐ Search traffic drops triggered cost cutsโBusiness Insider cut ~21% staff, while publishers shift toward subscriptions, events, and direct audience engagement.
โบ ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฒ๐ ๐ณ๐ผ๐ฟ ๐ฆ๐๐ฎ๐๐ถ๐ป๐ด ๐ฉ๐ถ๐๐ถ๐ฏ๐น๐ฒ
1. Create Q&A content, FAQs, explainers, and structured data to fuel LLM visibility
2. Proactively train models with accurate, brandโaffirming content
3. Monitor and measure AIโpowered referral and brand mentions
This first session is followed on by Mike Ensing at Revere to talk about how to manage brands across LLMs. https://Revere-ai.com
๐ต๐๐๐ฝ๐://๐ง๐ผ๐ง๐ต๐ฒ๐ช๐ฒ๐ฏ.๐ฐ๐ผ๐บ
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