In this live coaching call between Bradley Hartmann and Ken from Florida—a new LBM sales pro transitioning from a career in aluminum sales—you’ll learn how to boost your sales using your voice, curiosity, a simple process, and the right AI tools.

Whether you're new to LBM or just trying to sharpen your edge, this episode dives deep into the real-world challenges of starting over in sales—building trust, setting up a reliable pipeline, and navigating the overwhelm of AI tools that promise too much and deliver too little. If you're spending too much time on tech and not enough on fundamentals, this one's for you.

In this episode you will:

• Discover the AI habits that can instantly improve your cold calls and research

• Learn how to combine old-school discipline with cutting-edge tools for faster pipeline growth

• Hear real coaching insights on building trust and credibility when you're still learning the products

Learn more about Bradley Hartmann's Sales Fundamentals Workshop here.

In The Craft of LBM Sales, we tackle real-world sales challenges in the lumber and building materials industry, including handling sales objections, improving phone sales, and what to do when you can't close deals. Learn how to land new business, strengthen your negotiation skills, and build a reliable sales pipeline—even if you currently have no sales process in place. We also explore proven sales techniques, value selling strategies, overcoming sales rejection, hitting your sales goals, and navigating tough conversations around discounting.