The first 90 days of a lease-up can make or break your momentum—and your occupancy. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills walk you through the three essential marketing moves every new development needs to hit the ground running.

You'll learn:

• When to launch your website (and what must be on it)

• How to set up Google Ads, retargeting, and lead tracking from day one

• Creative local outreach strategies that actually bring in qualified traffic

• The KPIs that tell you if your marketing is on track

Whether you're weeks from opening or still in planning mode, this episode will give you a clear roadmap to start strong, attract leads early, and build long-term leasing success.

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