The Multifamily Marketing podcast for owners, operators, and marketers who want real results. Hosted by Resident360's Josh Grillo and Caroline Mills, this weekly show delivers actionable strategies to boost occupancy, improve retention, and grow your property brand. From social media to SEO, branding to paid ads—you'll learn what works (and what doesn't) in today's multifamily marketing landscape. Subscribe for weekly insights that drive leases and portfolio performance.
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Josh Grillo Podcasts
The DMV (DC, Maryland, Virginia) Business Show takes you inside the world of local business and community leaders in the DMV area. Join our host, Otto Sevilla as he unpacks their story and how they got there. You can expect to hear advice and learn about their journey.
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Ep 15: The AI Leasing Assistant Revolution - Help or Hype?
14:23
14:23
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14:23AI leasing assistants are popping up everywhere—but are they actually helping properties close more leases, or is this just the latest industry buzzword? In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills explore the rise of AI leasing tools, what they do well, where they fall short, and how to use them strat…
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Ep 14: The Renewal Playbook - Timing, Spend & Strategy That Actually Works
20:09
20:09
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20:09Renewals aren't just about keeping residents—they're about protecting your bottom line. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills dive into the connection between renewal timing, marketing spend, and overall property performance. You'll learn how to plan, balance, and forecast renewals to avoid costl…
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Ep 13: Offsite SEO for Apartment Websites - Building Authority with Links & Citations
18:33
18:33
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18:33If SEO is the engine driving your property's visibility, offsite links and citations are the fuel that keeps it running. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills wrap up their SEO Mini-Series by breaking down the often-overlooked world of backlinks, citations, and offsite authority—and why they're e…
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Ep 12: From SEO to GEO: The New Rules of Getting Found in AI Search
27:06
27:06
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27:06AI is changing how search works—and how your property website gets found. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills are joined by SEO expert Lizzy Munter to break down Generative Engine Optimization (GEO)—the next evolution of SEO—and how multifamily companies can prepare for AI-powered search result…
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Ep 11: SEO 101: On-Page Basics Every Property Website Needs
27:10
27:10
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27:10SEO might feel technical—but it doesn't have to be overwhelming. In this kickoff to our SEO Mini-Series on The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down SEO 101: the simple, high-impact steps you can take to boost your property website's visibility and rankings. You'll learn: What On-Page SEO really means (and w…
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Ep 10: How To Choose The Right Domain For Your Property Website?
19:04
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19:04Your property's website starts with one of the smallest—but most critical—decisions you'll make: the domain name. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down everything you need to know about choosing, managing, and protecting your domains so your marketing never skips a beat. You'll learn: …
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Ep 9: How to Level Up Your Property Website Floor Plan Page
21:17
21:17
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21:17Your property website's homepage might grab attention—but it's the floor plan page that closes the deal. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills dive into why floor plans are your ultimate conversion tool and how to design pages that actually drive leases. You'll learn: Why the floor plan page is t…
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200 - Creating the Future of Agriculture and Energy with Andrew Rose of Chesapeake Sun
52:15
52:15
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52:15Join us on The DMV Business Show with Otto Sevilla as we share the journey of Andrew Rose, an agricultural futurist, founder, CEO of Chesapeake Sun, advisor, and speaker. Andrew provides an in-depth look at what it means to be an agricultural futurist, focusing…
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Ep 8: Are Resident Events the Most Overlooked Marketing Tool?
17:35
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17:35Resident events aren't just feel-good extras—they're one of the most underrated (and overlooked) marketing tools in multifamily. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills unpack how resident events can drive retention, word-of-mouth referrals, and even new leases—all while building stronger community…
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199 - Connecting Filipino Entrepreneurs with Matthew Veland of Philippine-American Chamber of Commerce of Metro Washington D.C.
52:15
52:15
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52:15Join us on The DMV Business Show with Otto Sevilla as we share the journey of Matthew Veland, President of the Philippine-American Chamber of Commerce of Metro Washington D.C. Matt shares insights into the Chamber’s 31-year history, its mission to uplift and empowe…
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Ep 7: AI Meets Google Reviews - What Multifamily Needs to Know
11:56
11:56
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11:56Google is changing the review game—and AI is leading the charge. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down how Google's new AI-generated review summaries are reshaping the way prospects see your community—and what that means for your reputation strategy. You'll learn: What Google's AI revi…
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198 - The Future of Hispanic Construction Leadership with George Carrillo of the Hispanic Construction Council
1:10:19
1:10:19
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1:10:19Join us on The DMV Business Show with Otto Sevilla as we share the journey of George Carrillo, Co-Founder and CEO of the Hispanic Construction Council opens up about the Council’s mission. They act as a national think tank and advocacy organization to amplify the Hispa…
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Ep 6: Outrank Your Competitors - The Multifamily Google Business Listing Breakdown
26:53
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26:53Outranking your competitors on Google starts with one of the most overlooked assets in multifamily marketing: your Google Business Listing. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down exactly what matters most on your listing—and what's just noise—so you know where to focus for real impact. …
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197 - Building A Legacy with Shirley Diaz of Diaz Vidales
1:21:30
1:21:30
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1:21:30Join us on The DMV Business Show with Otto Sevilla as we share the journey of Shirley Diaz, Managing Attorney of Diaz Vidales, to dig into her professional and personal journey from Southern California to her thriving law practice in Washington, DC. Shirley shares the stor…
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Ep 5: The Follow-Up Fix: Turning Interest Into Leases
25:45
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25:45Nurturing leads is where good marketing turns into signed leases—but it's often the most overlooked step in the leasing process. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills share how to transform inquiries into real move-ins through smart follow-up and authentic connection. You'll learn: Why 50 well-nu…
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196 - A Second Chance with Colin Fraser of Upling
56:38
56:38
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56:38Join us on The DMV Business Show with Otto Sevilla as we feature Colin Fraser, CEO and President of Upling, a tech-driven cannabis delivery service based in the DMV area. Upling operates similarly to Uber Eats or DoorDash but specifically for cannabis products, connecting customers w…
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Ep 4: Kick-Start a New Community - The First 90 Days of Lease-Up Marketing
40:13
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40:13The first 90 days of a lease-up can make or break your momentum—and your occupancy. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills walk you through the three essential marketing moves every new development needs to hit the ground running. You'll learn: When to launch your website (and what must be on it) …
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#Classic - A Holistic Approach to Weight Loss with Dr. Minnie Cruz-Tolentino of My Wellness Physicians
1:07:44
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1:07:44Excited to introduce Dr. Minnie Cruz-Tolentino, the Founder and Medical Director of My Wellness Physicians, a weight loss clinic in Leesburg, Virginia on The DMV Business Show with Otto Sevilla this week. Dr. Cruz-Tolentino's unique approach to weight loss combines physical health with chronic issues and patient goals, providing a holistic …
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Ep 3: The 60/30/10 Rule for Multifamily Social Media
27:32
27:32
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27:32If your apartment community's social media feels like a random mix of posts—or worse, one long sales pitch—this episode is for you. We're breaking down the 60/30/10 Rule, a proven content strategy that helps multifamily marketers engage residents, build trust, and lease faster. You'll learn: What the 60/30/10 content mix actually is (and why it wor…
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Ep 2: Reputation Is the Real Amenity - Attracting Renters in a Review-Driven World
34:02
34:02
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34:02In this episode of The Multifamily Marketers Podcast, we dive deep into the world of Online Reputation Management (ORM) and its growing impact on leasing performance. From Google reviews to ORA® scores, we explore how today's renters make decisions based on perception—and how a strong online presence can win leases even against better-priced compet…
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Ep 1: Digital Curb Appeal - Your Secret Weapon for Attracting Renters
16:03
16:03
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16:03Is your property's first impression losing leases before prospects even click? In this episode, Josh Grillo and Caroline Mills break down the concept of digital curb appeal—what it is, why it matters, and how to instantly improve yours. You'll learn: The 5 core elements of digital curb appeal (and where most communities go wrong) How poor photos an…
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Welcome to The Multifamily Marketers Podcast! In this intro episode, Josh Grillo shares what the show is about, who it's for, and what to expect. From branding to digital strategy, get quick, actionable insights every Wednesday to help you lease faster and market smarter. To suggest a topic, get in touch! For more multifamily marketing help, connec…
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195 - Serving The Community With Heart with Michelle Reese-Wiseman of Wiseman Funeral Home and Chapel
46:51
46:51
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46:51Join us on The DMV Business Show with Otto Sevilla as we share the journey of Michelle Reese-Wiseman, Owner and Principal Mortician of Wiseman Funeral Home and Chapel. Michelle shares her journey from growing up in Landover, MD, to becoming a master barber and eventually findi…
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194 - Building The Future Of Food With AI And Passion with Panos Kostopoulos of Proxy Foods
1:04:22
1:04:22
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1:04:22Join us on The DMV Business Show with Otto Sevilla as we share the journey of Panos Kostopoulos, Founder and CEO of Proxy Foods. Hear the story behind his journey from Athens, Greece, to starting an innovative food tech company in Washington, D.C. Panos shares his early fascinatio…
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193 - Building Trust In Wealth Management with Josh Goulding of 4J Wealth Management
1:15:26
1:15:26
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1:15:26Join us on The DMV Business Show with Otto Sevilla as we feature Josh Goulding, CFA, CFP, and Co-Founder of 4J Wealth Management shares the story behind the firm’s unique name—originating from its four founders, all with names starting with “J”—and dives into their client-first, …
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192 - Modernizing Vending With Local Products with Nick Grillo of Elevate Vending
1:15:26
1:15:26
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1:15:26Join us on The DMV Business Show with Otto Sevilla as we feature Nick Grillo, Founder of Elevate Vending, to discuss his journey from growing up in an immigrant Sicilian family in Syracuse, New York, to building a fast-growing, innovative vending business in the DMV (D.C., Maryland, …
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191 - Reinventing Careers: From Surgeon to Startups to Spine Health Advocacy with Dr. Rita Roy of the National Spine Health Foundation
1:15:26
1:15:26
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1:15:26Join us on The DMV Business Show with Otto Sevilla as we feature Dr. Rita Roy, CEO of the National Spine Health Foundation shares her inspiring journey from being a first-generation American and aspiring physician, to becoming a medical entrepreneur, and eventually leading a nonprofit t…
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190 - Innovation, Resilience, and Service with Hector Collazo of Navteca
1:04:42
1:04:42
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1:04:42Join us on The DMV Business Show with Otto Sevilla as we share the journey of Hector Collazo, President of Navteca, discusses his journey from humble beginnings in Puerto Rico to leading an innovative technology company in the DMV area. Hector shares his childhood experiences, growing up wit…
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#Classic - Growing Revenue Through LinkedIn with Harris Fanaroff of Linked Revenue
40:42
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40:42Join us on The DMV Business Show with Otto Sevilla as we unveil the blueprint of success in LinkedIn with Harris Fanaroff of Linked Revenue based out of the Washington, DC metro area! Catch this incredible interview where Harris spills the secrets to growing a business in one of the most underrated social media platforms. He shares …
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#Classic - 3rd-Generation Contractor with David Stocks Jr. of Stocks General Contractors
1:08:45
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1:08:45In this engaging interview on The DMV Business Show, host Otto Sevilla talks with David Stocks, Jr., President and CEO of Stocks General Contractors, a company out of Virginia that specializes in underground utility construction, water lines, sewer, and storm drains, as well as electrical and communications work. Born and raised in the …
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189 - The Evolution of a Food Entrepreneur with Jesse Konig of Jesse & Ben's + Swizzler
1:01:31
1:01:31
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1:01:31Join us on The DMV Business Show with Otto Sevilla as we share the journey of Jesse Konig, Co-Founder and CEO of Jesse and Ben's and Swizzler. We delve into Jesse's background, his journey from food truck to brick-and-mortar restaurant to consumer packaged goods, and the challenges he faced alon…
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188 - The Power of Social Entrepreneurship with Jay Nwachu of Innovation Works
1:07:25
1:07:25
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1:07:25Join us on The DMV Business Show with Otto Sevilla as we feature Jay Nwachu, President and CEO of Innovation Works. He shares his inspiring journey and the mission of his organization. Innovation Works is a nonprofit organization based in Baltimore City, dedicated to closing the racial wealth gap by…
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187 - A Journey of Community Leadership with Cecilia Hodges of M&T Bank
49:01
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186 - Unlock the Power of DSCR Loans with Brian Valdivia of Beltway Lending
1:15:10
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1:15:10Join us on The DMV Business Show with Otto Sevilla as we feature Brian Valdivia, CEO of Beltway Lending, to share his personal and professional journey in the real estate industry. As a full-time real estate investor, Brian has accumulated over 200 rentals in under four years, demonstrating his expertise an…
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185 - Revolutionizing Condiments with Abraham Kamarck of True Made Foods
1:08:01
1:08:01
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1:08:01Join us on The DMV Business Show with Otto Sevilla as we share the journey of Abe Kamarck, the Founder and CEO of True Made Foods. He shares his childhood story, growing up in various places, including the DC area, Brooklyn, New York, and Bethesda, Maryland. He has fond memories of his time in the D…
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184 - Developing DC Small Businesses with Carl Brown of DC Small Business Development Center at Howard University
57:35
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57:35Join us on The DMV Business Show with Otto Sevilla on this interview with Carl Brown, the Executive Director of the DC Small Business Development Center at Howard University, we gain valuable insights into his life, career journey, and the factors that have contributed to his success. Born and raised…
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183 - Revolutionizing the Commercial Space Industry with Tom Marotta of The Spaceport Company
50:55
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50:55Join us on The DMV Business Show with Otto Sevilla as we are excited to share the journey of Tom Marotta, the Founder and CEO of The Spaceport Company, has a unique background in urban planning, the aerospace industry, and regulatory bodies. With a career spanning over two decades, Tom has worked in var…
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182 - Discover Your Passion with Blake Pierre (Artist, Educator, & Entrepreneur)
54:16
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54:16Join us on The DMV Business Show with Otto Sevilla as we feature Blake Pierre, a talented mixed media artist. He was born in Shreveport, Louisiana, and later moved to the DC, Maryland, and Northern Virginia area at the age of 10. Growing up in a small town with limited exposure to art, Blake discovered his …
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181 - Transforming Neighborhoods with Bree Jones of Parity Homes
1:09:35
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1:09:35Join us on The DMV Business Show with Otto Sevilla as we feature Bree Jones, the Founder and CEO of Parity Homes, a nonprofit organization dedicated to revitalizing vacant neighborhoods in Baltimore City by renovating and selling homes to community members who are prepared to own a home through financial litera…
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#Classic - More Than Just Business with Samantha McKenna of #samsales Consulting
1:09:57
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1:09:57Join us on The DMV Business Show with Otto Sevilla as we highlight our guest Samantha McKenna! Sam is the Founder of #samsales Consulting out of the Washington, DC metro area. She is an award-winning sales leader who is on a mission to make a positive impact on the sales profession by helping organizations improve their sales, marketing, dema…
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180 - Unlock the Secret to Stress Relief with Mack Anderson of ZenJoy
1:11:22
1:11:22
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1:11:22Join us on The DMV Business Show with Otto Sevilla as we are excited to share the journey of Mack Anderson, CEO and Co-Founder of Zenjoy. They are pioneering a stress relief drink company. From his early days as a soccer-loving entrepreneur to his successful venture into the beverage industry, Mack's passio…
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179 - From Baking Hobbyist to Culinary World and Entrepreneurship with Keya Wingfield of Daksh Foods and Keya & Co.
1:01:06
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1:01:06Join us on The DMV Business Show with Otto Sevilla as we hear the inspiring story of entrepreneur, Keya Wingfield, CEO and Founder of Daksh Foods and Keya & Co. and winner of the Food Network Spring Baking Championship! She overcame challenges and leveraged her passions to build successful businesses. Keya, sha…
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178 - The Storm Before the Harvest with Joe Cody of Grain Fertility
1:11:11
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1:11:11Join us on The DMV Business Show with Otto Sevilla as we feature Joe Cody, the Founder of Grain Fertility, a care coordination and fertility patient navigation service. Grain Fertility aims to support patients undergoing fertility treatments and clinics by providing patient empowerment coaches, a secure application…
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177 - Revolutionizing Social Media with Erik Rind of ImagineBC
58:51
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58:51Join us on The DMV Business Show with Otto Sevilla as we meet ImagineBC Founder and CEO Erik Rind. They are a social media platform, aimed to revolutionize the way users interact with the digital world by offering a fair compensation system for their personal data, time, and intellectual property. The platform allows u…
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176 - Empowering Women with Dr. Anita Kulkarni of DC Plastic Surgery Boutique
59:39
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59:39Join us on The DMV Business Show with Otto Sevilla as we meet Dr. Anita Kulkarni, an award-winning board-certified plastic surgeon and Owner of DC Plastic Surgery Boutique, shares her inspiring story of pursuing her passion and building a private practice in Washington, DC. With a mission to create a safe and comfo…
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175 - From Small Beginnings to a Thriving Business with Ramon Tejada of Fresco
1:10:44
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1:10:44Join us on The DMV Business Show with Otto Sevilla as we showcase the inspiring journey of Ramon Tejada, the Co-Founder and CEO of Fresco, a commercial cleaning company, shared his life story and entrepreneurial journey on The DMV Business Show. The conversation highlights his immigrant journey, his experiences as an a…
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174 - Empowering Fitness Success with Patrick "Sarge" Avon of Sarge Athletics
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1:04:15Join us on The DMV Business Show with Otto Sevilla as we showcase the inspiring journey ofPatrick "Sarge" Avon, Owner ofSarge Athletics, I was struck by his passion for fitness and his unique approach to helping people improve their physical well-being. With two locations in Frederick, Maryland and Bethany Beach, Delaware,…
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173 - Passionate Family, Powerful Legacy with Mike Manatos of the Washington Oxi Day Foundation and Manatos & Manatos
1:09:45
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1:09:45Join us on The DMV Business Show with Otto Sevilla as we meet Mike Manatos, a 3rd generation native Washingtonian who has dedicated his life to public policy, government relations, and philanthropy. As the Executive Director of the Washington Oxi Day Foundation and President of Manatos & Manatos, a government relation…
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172 - A Mother's Journey Through Loss and Advocacy with Elizabeth O'Donnell of Aaliyah in Action
1:10:30
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1:10:30Join us on The DMV Business Show with Otto Sevilla as we meet Elizabeth (Liz) O'Donnell, the Founder and CEO of Aaliyah in Action, a non-profit organization providing bereavement support to families who have experienced baby loss shares her personal story and journey. As a former elementary teacher, Liz's life took a dra…
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