In this episode of The Multifamily Marketers Podcast, we dive deep into the world of Online Reputation Management (ORM) and its growing impact on leasing performance. From Google reviews to ORA® scores, we explore how today's renters make decisions based on perception—and how a strong online presence can win leases even against better-priced competitors.

You'll learn:

• What ORM really means in multifamily

• How reputation directly affects occupancy and leasing velocity

• Which review platforms matter most—and why

• Tips for generating authentic reviews without sounding forced

• How top-performing companies like Bozzuto and Camden lead with reputation

• Real examples of turning around negative reviews and using feedback to drive operations

Whether your community has a stellar online presence or needs a serious reputation reset, this episode offers actionable insights you can use to start improving today.

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